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Catalina Daniels and James Sherman are startup company founders, angel investors, and co-authors of SMART STARTUPS: What Every Entrepreneur Needs To Know—Advice from 18 Harvard Business School Founders, on shelves today, October 10th! Which is my birthday, so feel free to leave FUTUREPROOF. A review on Apple Podcasts in my honor, and thanks in advance! 

Anyhow, I really enjoyed SMART STARTUPS since it provides unconventional advice for entrepreneurs based on the experiences of 18 companies founded by Harvard Business School graduates—including unicorns like Rent The Runway, Gilt Groupe, and more.

Daniels and Sherman studied entrepreneurship together at Harvard Business School. Years later, their experiences as founders were drastically different from what they learned at HBS. There was so much they learned the hard way, that they wish they wished they had known beforehand. And as angel investors and mentors to founders, they’ve seen many promising startups fail due to unexpected pitfalls—some of which we’re going to discuss right now, so let’s jump right in!