FUTUREPROOF.

Today's guest, Tommy Means, the mastermind behind Mekanism, brings a fresh perspective on the enduring power of human creativity. Tommy, who has directed culturally impactful campaigns for some of the world’s most influential brands, shares his insights on:

• The Unique Human Touch: How empathy and personal experience fuel creativity that resonates on a deeper emotional level.
• Technology vs. Creativity: Why Tommy believes that no AI can replicate the authentic creativity derived from human struggles and emotions.
• Adapting to Rapid Change: How visual storytelling has evolved with technology, and the way Mekanism has adapted to stay ahead of the curve.
• The Role of Humor: Exploring how humor can cut through the noise, making messages memorable and effective.
• Future of Advertising: What the rise of AI and digital platforms mean for the future of creative professions and how to remain relevant.

Tommy also dives into his recent work with Xumo, illustrating how simplicity in campaign design can address modern consumer challenges like decision fatigue in digital streaming.

For those inspired by creativity and innovation, this episode not only explores the current landscape but also offers a vision of how to thrive in the future of advertising. Tune in to gain valuable insights and perhaps, find that spark to fuel your next creative endeavor.

Don't forget to check out Tommy's latest campaigns and follow Mekanism for more innovative projects. If today's discussion sparked any thoughts or questions, share them with us on social media or leave a comment below. We love hearing from our listeners!

In this thought-provoking episode of FUTUREPROOF., we sit down with Mo Bunnell, author of "Give to Grow" and an expert in business development and client relationships. Mo, who has trained thousands in his comprehensive business development system, shares actionable insights on how to deepen relationships and drive growth both professionally and personally.

In this episode, you'll learn:

• The Core Mission of 'Give to Grow': Mo discusses the inspiration behind his book and why nurturing relationships is key to professional growth.
• The Power of High-Impact Relationships: Discover how strategic relationships can transform your business trajectory.
• Overcoming Common Relationship-building Challenges: Mo provides solutions for the most frequent issues people face when trying to strengthen business connections.
• Strategies for Sustained Success: Learn the actionable steps you can take today to start building more meaningful and productive relationships.
• Balancing Personal Growth with Professional Development: Mo shares his philosophy on how helping others succeed can propel your own success.

Mo's insights are invaluable for anyone looking to enhance their influence and effectiveness in any business setting.

Elevate your relationship-building skills by grabbing a copy of "Give to Grow" available now at major book retailers. Learn from Mo Bunnell how to cultivate genuine connections that not only enhance your career but also enrich your personal life. Purchase here

Welcome back to FUTUREPROOF.! In today's episode, we're hanging out with Barry Conchie and Sarah Dalton, the dynamic duo behind the eye-opening book, "The Five Talents That Really Matter." Barry, a renowned leadership guru and New York Times bestselling author, alongside his partner Sarah, takes us on a deep dive into the genetic makeup of great leaders. They're here to bust some big leadership myths and share killer insights from their extensive research.

What we discuss today:

• Busting Leadership Myths: They tackle some common misconceptions about what leadership really entails.
• Backed by Science: Discover how their rigorous Executive Leadership Assessment influenced their groundbreaking findings.
• Unexpected Leader Traits: Barry and Sarah reveal some surprising traits of top-performing leaders.
• Experience vs. Talent: They explain why more years on the job doesn't always mean better leadership skills.
• Climbing the Wrong Ladder: How do ineffective leaders end up at the top, and what can we do about it?
• Search Firms' Role: The impact of search firms in perpetuating poor leadership and how to break the cycle.
• Overlooking the Strategists: Why strategic thinkers often get sidelined and how companies can better value these key players.

Join us as we decode what really makes leaders tick, with insights that might just change how you view the leadership ladder.

This episode of FUTUREPROOF. features Tamara Alesi, CEO of Mediaplus North America, who shares her profound insights on the intersection of creativity and technology in the media industry.

With over two decades of experience, Tamara discusses her journey through the ranks to leadership, highlighting pivotal moments that shaped her approach to media and marketing. Listen as we explore how Mediaplus leverages AI to enhance creativity, the importance of diversity in building successful campaigns, and the strategies that have led to innovative projects for global brands like Apple and L'Oréal.

Tamara also delves into the challenges and opportunities presented by new technologies, advocating for a balanced approach that incorporates data-driven insights without stifling creative freedom. Discover how Mediaplus is navigating the evolving landscape of advertising and what it means to foster a culture of creativity and inclusion in today’s fast-paced market.

In this compelling episode of FUTUREPROOF., Jeremy sits down with Libby Liu, CEO of Whistleblower Aid, to delve into the pivotal role of whistleblowers in maintaining transparency and accountability in both government and the private sector.

Libby shares insights into the challenges and risks faced by those who dare to speak out and the comprehensive support systems her organization has established to protect them. From discussing the digital age's impact on whistleblowing to exploring legal landscapes and potential reforms, this conversation not only highlights significant cases but also underscores the evolving nature of whistleblowing as a crucial facet of democratic societies.

In this enlightening episode of FUTUREPROOF., we dive deep with Zontee Hou, digital marketing consultant and author of "Data-Driven Personalization," into the nuances of creating highly personalized marketing experiences. Zontee brings her expertise from working with top brands and offers actionable insights into enhancing customer engagement through precise data usage and behavioral economics. Here’s what you’ll discover:

• The Importance of Data in Marketing: Zontee explains why leveraging data effectively is now more critical than ever for businesses aiming to connect meaningfully with their audiences.
• Understanding Personalization: From discussing how personalization shifts customer expectations to its significant impacts, Zontee provides a comprehensive view of effective marketing strategies.
• Deep Dive into Customer Understanding: Learn how businesses can identify and maintain key customer segments to ensure marketing efforts resonate and convert.
• Content Personalization Tactics: Zontee shares strategies for crafting content that feels personal, addressing the challenges of engaging diverse audiences.
• Balancing Personalization and Privacy: A look at how companies can navigate the complex landscape of data privacy while still offering personalized experiences to their customers.

Through this conversation, Zontee Hou not only shares her rich knowledge but also inspires marketers to think differently about the power of data in crafting personal and impactful customer journeys.

In this exciting episode of FUTUREPROOF, Jeremy dives into the transformative world of pet healthcare with Mark Bordo, CEO and Co-Founder of Vetster. As pet ownership reaches unprecedented heights, Vetster is at the forefront of revolutionizing how we care for our beloved animals. This episode explores the challenges and innovations reshaping pet care in today's technology-driven world.

Key Takeaways:

• Discover how Vetster is innovating the field of pet health by integrating telehealth solutions to ensure every pet gets the care they need, whenever they need it.
• Understand the critical issues like veterinary shortages and the increasing demand for accessible care that Vetster aims to solve.
• Learn about the significant legislative changes in states like Florida that are enhancing telemedicine's role in veterinary care.
• Explore how Vetster uses data-driven technology to improve services for both pets and veterinarians.

This episode is a must-listen for pet owners, tech enthusiasts, and anyone interested in how innovation and technology are making a real-time impact on our lives and the lives of our pets.

Join us on for an enlightening conversation with Dr. Frederik Pferdt, Google’s first Chief Innovation Evangelist and the visionary behind the transformative book, What's Next is Now. 

In this episode, we delve into the essential shifts needed to cultivate a future-ready mindstate, exploring the powers of radical optimism, curiosity, and empathy. Frederik shares invaluable insights on how to embrace change, navigate uncertainty, and turn every moment into an opportunity for personal and professional growth. 

Discover how to prepare for future challenges not with fear, but with a proactive, positive outlook that turns potential disruptions into opportunities for innovation and advancement. Tune in to learn how you can start building the future you desire today, only on FUTUREPROOF.

Jeremy  welcomes Matt Beane, a trailblazer in exploring the dynamic relationship between AI, robotics, and human labor.  Beane, a seasoned researcher and the author of the new book  "The Skill Code: How to Save Human Ability in an Age of Intelligent Machines," dives into the evolving roles of experts and novices amidst technological advancements. 

The discussion revolves around the challenges and opportunities presented by AI and robotics in the workplace, emphasizing how these technologies can both disrupt traditional learning paths and offer new avenues for enhancing human capabilities. 

Throughout the episode, Beane shares his unique insights on fostering a positive interaction between humans and machines, aiming to harness the potential of AI to enrich the workforce rather than diminish it. 

Key topics include the preservation of human skills, the importance of the mentor-mentee dynamic in skill development, and practical strategies for integrating AI into daily work practices to boost productivity and skill acquisition.

In this gripping episode of FUTUREPROOF, host Jeremy dives deep with Chip Massey, an ex-FBI hostage negotiator, and Adele Gambardella, a seasoned crisis PR consultant. Together, they unravel the complex world of high-stakes negotiation and crisis management in their co-authored book, "CONVINCE ME: High-Stakes Negotiation Tactics to Get Results in Any Business Situation." From forensic listening to mastering the unstated narrative, they share invaluable insights into the psychology behind convincing others and navigating crisis scenarios with poise. Discover how these tactics can be applied not just in life-or-death situations but across various business contexts to enhance your persuasive powers and leadership effectiveness.