FUTUREPROOF.

Send us Fan Mail

Every leader has data. Few have a story worth following.

In this episode of FUTUREPROOF., we sit down with Christina Farr, journalist-turned-investor and author of The Storyteller’s Advantage. Christina argues that storytelling isn’t a soft skill — it’s a business superpower. Whether you’re pitching investors, recruiting talent, or leading a team through turbulence, the right story can make the difference between momentum and mediocrity.

We explore:

• Why stories outperform facts and figures in memory and persuasion
• How startup founders use narrative to raise money before their product is ready
• The seven plot structures that show up again and again in successful company lore
• Why authenticity and vulnerability make leaders magnetic
• How to use storytelling not just in PR, but across sales, hiring, and product development

If you think storytelling is just marketing fluff, this episode will change your mind.

Send us Fan Mail

Cars have long been sold as the ultimate symbol of freedom. But what if they’ve trapped us instead? In this episode of FUTUREPROOF., we sit down with Arthur Kay, urban designer and coauthor of Roadkill: Unveiling the True Cost of Our Toxic Relationship with Cars.

Kay argues that America’s car dependency is more than a climate issue—it’s a system of financial, political, and social control that burdens working and middle-class families, strains local economies, and limits real choice. Together, we explore:

• Why cars drive hidden costs in housing, taxes, and debt
• How car-centric cities hollow out communities and opportunities
• The global lessons America can learn from more walkable, resilient urban models
• A realistic blueprint for building cities that prioritize people, not vehicles

This conversation goes far beyond traffic jams and tailpipe emissions—it’s about the future of freedom, equity, and the way we design our lives.

Send us Fan Mail

Disruption rarely looks like disruption when it begins. In his new book Epic Disruptions: 11 Innovations That Shaped Our Modern World, Scott D. Anthony—ranked by Thinkers50 as one of the world’s leading innovation thinkers—uncovers the stories of 11 breakthroughs that reshaped the modern world. From the transistor radio to AI, from McDonald’s business model to cryptocurrency, he shows how innovation unfolds in surprising, nonlinear ways.

In this episode of FUTUREPROOF., Scott explains why disruption often takes far longer than we expect, what leaders can learn from past “failures” like Google Glass, and how incumbents can overcome the barriers that keep them from investing in transformative change.

What You’ll Learn in This Episode:

• Why disruption usually takes decades, not years—and why patience matters
• How unexpected figures—from Julia Child to McDonald’s—played surprising roles in innovation
• What makes some technologies “sleeping giants” rather than failures
• The recurring patterns that connect historical breakthroughs to today’s AI revolution
• How leaders can balance operational demands with disruptive bets

Links & Resources:

• Scott’s book: Epic Disruptions: 11 Innovations That Shaped Our Modern World (Little, Brown Spark, Sept 2025)
• Learn more about Scott’s work: Scott D. Anthony at Tuck
• Follow Scott on LinkedIn
  
  

Send us Fan Mail

Gaming isn’t just entertainment anymore—it’s the new frontier of consumer engagement. With more than three billion players worldwide and brands from Peloton to Burberry using game mechanics to build loyalty, gaming has become a mainstream business strategy.

In this episode of FUTUREPROOF., Bastian Bergmann, co-founder and COO of Solsten, explains why every company—not just game studios—needs to think like a game designer. He draws from his new book Press Play and his work with Solsten, which helps brands understand audiences on a psychological level to create immersive, resonant experiences.

What You’ll Learn in This Episode:
🎮 Why gaming is becoming a must-have strategy for every industry
🎮 How luxury brands, fitness companies, and even media outlets are using play to connect with customers
🎮 The psychology of play and why it unlocks deeper loyalty than ads alone
🎮 Practical entry points for companies curious about gaming without overcommitting
🎮 How audience intelligence and psychology fuel better design and better business outcomes

Links & Resources:

• Bastian’s book: Press Play: Why Every Company Needs a Gaming Strategy (Harvard Business Review Press, Sept 9, 2025)
• Solsten: solsten.io
  
  
• Follow Bastian on LinkedIn: linkedin.com/in/bastianbergmann

Send us Fan Mail

Most leaders say they want creativity. Few know how to make it happen. Andrew Robertson, Chairman of BBDO Worldwide, has spent two decades leading one of the most awarded creative networks in the world—and now he’s written the playbook for bringing creativity back to the heart of business.

In his new book, The Creative Shift, Robertson argues that organizations can’t just hope for inspiration—they need to deliberately design for it. He explains how to balance operational discipline with imaginative thinking, why bad ideas are essential for breakthroughs, and how simple changes—like rethinking meeting spaces—can spark better group collaboration.

What You’ll Learn in This Episode:

• Why most corporate cultures quietly stifle creativity
• The flaws in traditional brainstorming—and how BBDO aims to fix them
• How to manage creative risk and know which ideas to pursue
• Practical ways to spark group creativity and make room for unconventional thinking
• Why operational excellence and visionary thinking aren’t opposites—they’re partners

Links & Resources:

• Andrew’s book: The Creative Shift: How to Power Up Your Organization by Making Space for New Ideas (released Sept 2, 2025)

Send us Fan Mail

Guest: Nick Foster, futures designer, former Head of Design at Google X, and author of Could Should Might Don’t

Episode Summary:
Everyone’s talking about the future, but few are thinking about it well. Nick Foster, one of the world’s most influential futures designers and former Head of Design at Google X, argues that our imagination about what’s next is often shallow, clichéd, and dangerously incomplete.

In his book Could Should Might Don’t, Foster introduces a powerful framework for rethinking how we approach tomorrow. Instead of relying on sci-fi utopias, doomsday scenarios, or neat statistical projections, he challenges us to combine different lenses—what could, should, might, and don’t happen—to build a more rigorous and useful picture of the future.

What You’ll Learn in This Episode:

• Why sci-fi optimism and dystopian doom both fail as guides to the future
• The four dominant ways we imagine tomorrow—and how to balance them
• Lessons from inside Google X on how bold organizations explore the unknown
• Why overconfidence in forecasts blinds us to hidden possibilities
• How leaders, policymakers, and innovators can think more responsibly about what’s coming next

Links & Resources:

• Nick’s book: Could Should Might Don’t (on shelves today, Aug 26!)

Send us Fan Mail

Search isn’t just about Google anymore — and the fastest-growing search engine might already be on your phone. With 55% of consumers now starting their search journey on social platforms, TikTok is leading a massive shift in how people discover, evaluate, and buy.

In this episode of FUTUREPROOF., Brian Torpey, TikTok’s Global Head of Search Monetization Product Solutions and Operations, takes us inside how TikTok is redefining the search experience for a new generation. We dig into the platform’s latest search ad products, the surprising ways consumers use TikTok to find answers, and how brands can harness TikTok’s organic and paid tools to stay ahead.

We also explore:

• Why TikTok search is fundamentally different from traditional search engines
• How Omnicom Media Group’s partnership with TikTok is reshaping paid search strategies
• What TikTok’s search data reveals about real consumer intent
• The opportunities (and challenges) for marketers in the “social-first” search era

Whether you’re a marketer looking to future-proof your search strategy or just curious about how TikTok is quietly becoming a search powerhouse, this is one episode you don’t want to miss.

Send us Fan Mail

The path to breakthrough ideas starts with… the bad ones.

In a world obsessed with perfection, Jason Keath makes a counterintuitive—and surprisingly liberating—case: bad ideas aren’t the enemy, they’re the engine. As the founder of Social Fresh and a longtime advisor to brands seeking creative edge, Jason argues that creativity is a process, not a personality trait—and the faster we get comfortable with failure, the faster we unlock genius.

In this episode, Jason and Jeremy talk about:

• Why we mythologize creativity—and how to make it practical
• The Fast & Ugly method that beats overthinking
• How constraints fuel creativity rather than stifle it
• What teams get wrong in brainstorms—and how to fix it
• Why “creative blocks” are often just fear in disguise
• The surprising neuroscience behind idea volume and quality
• Why marketers, leaders, and founders need to stop waiting for inspiration

Whether you’re leading a brand, launching a product, or staring down a blank page, this conversation will help you stop polishing and start producing.

Links:

• Jason’s site: jasonkeath.com
• Social Fresh: socialfresh.com
• Jason’s book: The Case for More Bad Ideas (Out now!)

Send us Fan Mail

What if the internet as we know it is quietly ruled by one company?

Ari Paparo, ad tech insider and author of Yield: How Google Bought, Built, and Bullied Its Way to Advertising Dominance, joins FUTUREPROOF. to expose how Google quietly cornered the online ad market—and what that means for journalism, business, and democracy.

We dig into auction rigging, publisher exploitation, antitrust litigation, and whether anyone can really compete with Google in digital advertising. If you care about the business model of the internet, this episode is essential listening.

Topics Discussed:

• How Google consolidated power in digital advertising
• The myth of platform neutrality
• What publishers lost—and what they’re trying to win back
• Key moments that shaped Google’s ad empire
• Why the DOJ’s antitrust case matters more than you think
• How Google’s dominance affects the future of journalism

Resources:

• Yield by Ari Paparo (Amplify, 2025)
• Follow Ari at marketecture.tv

Send us Fan Mail

In a world driven by data, Kevin Perlmutter argues that the most powerful force in marketing isn’t logic—it’s emotion. Kevin is the founder of Limbic Brand Evolution and author of Brand Desire: Spark Customer Interest Using Emotional Insights, a guide to building emotionally intelligent brand strategies that connect, convert, and last.

We explore why emotional intelligence is the most underused tool in a marketer’s toolkit, how neuroscience is reshaping brand research, and what leaders must do to future-proof their relevance in a noisy world.

Topics Discussed:

• Why emotional intelligence drives brand relevance
• The Limbic Sparks® method for identifying emotional drivers
• How brands can differentiate through feeling—not just function
• Common mistakes that kill brand desire
• The neuroscience behind consumer behavior and loyalty
• How to evolve your brand without losing your soul
• Lessons from emotionally smart brands
• Why “making people care” is the most future-proof strategy of all

Resources:

• Brand Desire by Kevin Perlmutter
• Learn more about Kevin's work