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The path to breakthrough ideas starts with… the bad ones.

In a world obsessed with perfection, Jason Keath makes a counterintuitive—and surprisingly liberating—case: bad ideas aren’t the enemy, they’re the engine. As the founder of Social Fresh and a longtime advisor to brands seeking creative edge, Jason argues that creativity is a process, not a personality trait—and the faster we get comfortable with failure, the faster we unlock genius.

In this episode, Jason and Jeremy talk about:

• Why we mythologize creativity—and how to make it practical
• The Fast & Ugly method that beats overthinking
• How constraints fuel creativity rather than stifle it
• What teams get wrong in brainstorms—and how to fix it
• Why “creative blocks” are often just fear in disguise
• The surprising neuroscience behind idea volume and quality
• Why marketers, leaders, and founders need to stop waiting for inspiration

Whether you’re leading a brand, launching a product, or staring down a blank page, this conversation will help you stop polishing and start producing.

Links:

• Jason’s site: jasonkeath.com
• Social Fresh: socialfresh.com
• Jason’s book: The Case for More Bad Ideas (Out now!)