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In this enlightening episode of FUTUREPROOF., we dive deep with Zontee Hou, digital marketing consultant and author of "Data-Driven Personalization," into the nuances of creating highly personalized marketing experiences. Zontee brings her expertise from working with top brands and offers actionable insights into enhancing customer engagement through precise data usage and behavioral economics. Here’s what you’ll discover:

• The Importance of Data in Marketing: Zontee explains why leveraging data effectively is now more critical than ever for businesses aiming to connect meaningfully with their audiences.
• Understanding Personalization: From discussing how personalization shifts customer expectations to its significant impacts, Zontee provides a comprehensive view of effective marketing strategies.
• Deep Dive into Customer Understanding: Learn how businesses can identify and maintain key customer segments to ensure marketing efforts resonate and convert.
• Content Personalization Tactics: Zontee shares strategies for crafting content that feels personal, addressing the challenges of engaging diverse audiences.
• Balancing Personalization and Privacy: A look at how companies can navigate the complex landscape of data privacy while still offering personalized experiences to their customers.

Through this conversation, Zontee Hou not only shares her rich knowledge but also inspires marketers to think differently about the power of data in crafting personal and impactful customer journeys.

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In this exciting episode of FUTUREPROOF, Jeremy dives into the transformative world of pet healthcare with Mark Bordo, CEO and Co-Founder of Vetster. As pet ownership reaches unprecedented heights, Vetster is at the forefront of revolutionizing how we care for our beloved animals. This episode explores the challenges and innovations reshaping pet care in today's technology-driven world.

Key Takeaways:

• Discover how Vetster is innovating the field of pet health by integrating telehealth solutions to ensure every pet gets the care they need, whenever they need it.
• Understand the critical issues like veterinary shortages and the increasing demand for accessible care that Vetster aims to solve.
• Learn about the significant legislative changes in states like Florida that are enhancing telemedicine's role in veterinary care.
• Explore how Vetster uses data-driven technology to improve services for both pets and veterinarians.

This episode is a must-listen for pet owners, tech enthusiasts, and anyone interested in how innovation and technology are making a real-time impact on our lives and the lives of our pets.

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Join us on for an enlightening conversation with Dr. Frederik Pferdt, Google’s first Chief Innovation Evangelist and the visionary behind the transformative book, What's Next is Now. 

In this episode, we delve into the essential shifts needed to cultivate a future-ready mindstate, exploring the powers of radical optimism, curiosity, and empathy. Frederik shares invaluable insights on how to embrace change, navigate uncertainty, and turn every moment into an opportunity for personal and professional growth. 

Discover how to prepare for future challenges not with fear, but with a proactive, positive outlook that turns potential disruptions into opportunities for innovation and advancement. Tune in to learn how you can start building the future you desire today, only on FUTUREPROOF.

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Jeremy  welcomes Matt Beane, a trailblazer in exploring the dynamic relationship between AI, robotics, and human labor.  Beane, a seasoned researcher and the author of the new book  "The Skill Code: How to Save Human Ability in an Age of Intelligent Machines," dives into the evolving roles of experts and novices amidst technological advancements. 

The discussion revolves around the challenges and opportunities presented by AI and robotics in the workplace, emphasizing how these technologies can both disrupt traditional learning paths and offer new avenues for enhancing human capabilities. 

Throughout the episode, Beane shares his unique insights on fostering a positive interaction between humans and machines, aiming to harness the potential of AI to enrich the workforce rather than diminish it. 

Key topics include the preservation of human skills, the importance of the mentor-mentee dynamic in skill development, and practical strategies for integrating AI into daily work practices to boost productivity and skill acquisition.

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In this gripping episode of FUTUREPROOF, host Jeremy dives deep with Chip Massey, an ex-FBI hostage negotiator, and Adele Gambardella, a seasoned crisis PR consultant. Together, they unravel the complex world of high-stakes negotiation and crisis management in their co-authored book, "CONVINCE ME: High-Stakes Negotiation Tactics to Get Results in Any Business Situation." From forensic listening to mastering the unstated narrative, they share invaluable insights into the psychology behind convincing others and navigating crisis scenarios with poise. Discover how these tactics can be applied not just in life-or-death situations but across various business contexts to enhance your persuasive powers and leadership effectiveness.

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In this captivating FUTUREPROOF. episode, Jeremy dives deep with legal scholars Naomi Cahn, June Carbone, and Nancy Levit, authors of Fair Shake: Women and the Fight to Build a Just Economy.

They discuss the systemic issues causing the stagnation of progress for women in the workforce, challenging old-fashioned sexism with a fresh perspective on workplace redesigns that inadvertently favor men. 

The conversation covers a wide array of topics including corporate policies, the impact of gender roles on career advancement, and innovative legal and societal strategies to combat these ingrained inequities. Through engaging dialogue and powerful insights, this episode sheds light on the necessity for systemic change to achieve gender parity in the workplace.

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Join us on FUTUREPROOF. as we dive deep with Dr. Alan Amling, a mastermind in supply chain transformation and digital disruption. From his early days loading packages to strategizing at the top tiers of UPS, Dr. Amling shares a wealth of insights on navigating the rapidly changing business landscape. We'll explore his latest book, "Organizational Velocity," and uncover how leading companies leap ahead by embracing innovation and agility. Discover the critical 'mind leaps' that can transform your business model and prepare you for the future. Whether you're a business leader or an aspiring entrepreneur, this episode is your guide to thriving in an era of unrelenting change. Tune in to learn how to not just survive but thrive in the fast-paced world of global commerce.

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In this episode of FUTUREPROOF., we delve deep into the world of artificial intelligence with UN AI Advisor Neil Sahota. We explore the pressing threats that AI technologies pose to the integrity of upcoming elections, discussing tactics such as fake news, deepfake content, and the role of social media bots in amplifying divisive narratives. Neil provides insights on the psychological impacts of AI-driven propaganda on public trust and the critical role of media literacy in combating misinformation. Join us as we uncover the comprehensive measures governments should adopt to safeguard democratic processes in an era increasingly dominated by AI. Don’t miss this enlightening conversation on navigating the challenges of AI in the political sphere.

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In this episode, host Jeremy Goldman explores the fascinating intersection of AI, education, and language learning with his guest Steve Toy, the CEO of Memrise - a renowned language learning app. Toy, who has an extensive background in technology, mobile apps, and artificial intelligence, shares his insights on the transformative power AI can have in enhancing how we acquire new languages.

He explains how AI enables personalized learning experiences by tailoring content to individual interests, filtering multimedia resources based on one's vocabulary level, and facilitating conversational practice through AI-powered chatbots. These capabilities essentially allow learners to replicate the immersive experience of being in the native country. Toy also highlights AI's role in providing valuable tools like pronunciation feedback and vocabulary games to cement learning.

While acknowledging the ethical considerations around ensuring equitable access to AI across different markets to prevent widening socioeconomic gaps, Toy remains optimistic that freemium models can help democratize access to some extent. Beyond the practical applications, he emphasizes the broader cognitive, social, and career benefits of becoming multilingual. Most importantly, Toy believes learning languages fosters cross-cultural understanding - something vitally needed in today's increasingly divisive world. His perspective offers an inspiring vision for AI's potential to transform not just language acquisition but also cross-cultural connections.

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In this episode of FUTUREPROOF, we're diving into the fast-paced world of financial technology with Atif Siddiqi, founder and CEO of Branch. The company strives to revolutionize payment methods by offering instant, digital solutions that enhance worker satisfaction and promote financial wellness. Atif discusses how Branch aligns with emerging payment technologies like FedNow and addresses the demand for quicker access to earnings, especially within the gig economy. We explore the challenges of traditional payment systems, Branch's innovative strategies for improving user experience, and the regulatory landscape affecting fintech. Join us for a deep dive into the future of payments and financial health.