Good Gravy

Creating Viral Dishes That Reach Millions - Greg from Thirdwave Cafe


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Thirdwave Cafe has millions of organic views across Instagram and Tiktok. Every month, they create special dishes that regularly go viral.

On this inaugural episode, Taylor sits down with Greg from Thirdwave Cafe to discuss what he's learnt from his viral marketing. Thirdwave is an American BBQ restaurant in Melbourne, Australia.

In this episode, Greg also covers:

+ How Thirdwave Cafe grew its mailing list to almost 100,000 people.

+ Why they brought their marketing entirely in-house.

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Good GravyBy Busboy