It’s likely that as a venue owner, you are sitting on a treasure trove of untapped data. Data from your booking platform, your POS, your loyalty program or your online ordering platform.
What if you could use this data to not only incentivise more visitors, but help build your online reputation, all while taking advantage of automation - so a lot of it is hands-free.
Today we’re joined by Brett Hogarth from Impact Data.
Impact Data helps hospitality venues drive their customers back on premise - with a data-driven approach. They allow venues to send effective and measurable campaigns via both e-mail and sms.
They have offices in both Australia and the UK, service clients in more than 12 countries and help deliver millions of emails and text messages each month.
The advantage that direct marketing has over Facebook and Instagram
What type of content you should be sending your customers
The common mistakes venues make with email marketing and how to avoid them
The one channel that has close to a 100% open rateIf you have any questions or feedback about this episode, simply send me an email at [email protected] and subscribe to the podcast on your favourite podcast app.