Ever wondered what it’s really like to turn your passion for food and travel into a thriving online brand? In this episode, I sit down with Catherine Whild, known as @traveltothefridge, to get an unfiltered look at her journey into creating food content, from landing paid brand deals to amassing tens of thousands of loyal followers, all while navigating a full-time job.

Catherine shares:

• The honest realities of building a content brand from scratch

• Her strategies for going viral, growing a community, and getting noticed by top brands (even before hitting 5K followers!)

• The behind-the-scenes tactics for content creation, monetisation, and negotiating with brands

• How to find your creative voice, stay authentic, and handle the challenges of the creator economy

• Real stories of wins, setbacks, and lessons learned, all served up with a conversational, relatable vibe

Whether you’re an aspiring creator, a business owner, or just love hearing inspiring journeys, this episode is packed with actionable takeaways and a healthy dose of motivation.