Today we welcome Johnny Kay back to the show! Johnny is a masterful storyteller and Chief Commercial Officer at Versus, and today he unveils the secrets of his viral success on TikTok. In this episode, Johnny shares his journey both in creating content captivating millions with his engaging stories, and as the manager of music artist Bawo. Johnny, known for his storytelling prowess, discusses the strategies and tactics that have allowed him to amass an impressive following and generate millions of views weekly, before also sharing the reality of music management.

Explore Johnny's method behind storytelling, his consistency in content creation, and the importance of authenticity. Whether you're a budding content creator, a fan of storytelling, or someone interested in the intersection of social media and music management, this episode is packed with valuable insights and inspiration. Tune in to learn how Johnny's journey can inspire you to harness the power of storytelling and social media to transform your passions into a thriving career.

• 00:00:00 Introduction
• 00:02:39 Getting Started on TikTok: Motivation and Early Days
• 00:05:06 Finding Identity and Purpose on Social Media
• 00:08:59 Content Creation Process & Consistency
• 00:14:51 Viral Growth & Key Moments on TikTok
• 00:18:12 Tactics and Mindset for Social Media Success
• 00:40:19 Monetisation and Brand Partnerships
• 00:42:40 Balancing Roles: Versus, TikTok, and Music Management
• 00:53:18 Music Management: Breaking In and Building Careers
• 01:09:56 Challenges, Sacrifice, and Avoiding Burnout
• 01:21:28 Personal Branding, Talks, and the Power of Passion
• 01:23:49 Looking Ahead: Future Plans and Reflections

Today I sit down with Lamar Russell, a remarkable entrepreneur, community leader, and best-selling children's author, who has transformed his life experiences into a beacon of hope and inspiration for others. Lamar opens up about his challenging upbringing, marked by a lack of positive male role models and his brother's early incarceration, which drove him to become a positive influence for young girls and boys. Lamar shares the pivotal moments in his life, such as his near-death experiences in a house fire and a car crash, which significantly altered his life's trajectory.

Despite these adversities, Lamar found his purpose in mentorship and community service, ultimately becoming an influential figure in the lives of many young people. Throughout the episode, Lamar emphasizes the importance of representation, affirmations, and giving back to the community.

• 00:00:00 Introduction
• 00:02:48 Early Life and Finding Purpose
• 00:06:29 Surviving the House Fire
• 00:12:41 Transitioning to Mentorship and Community Work
• 00:15:21 Becoming a Children's Author
• 00:17:13 Impact of Affirmations & Self-Publishing Journey
• 00:24:23 Giving Back: Community Work and Challenges Facing Youth
• 00:31:42 Balancing Family, Work, and Role Modeling
• 00:39:30 On Faith, Calm, and Personal Growth
• 00:42:39 Key Advice for Young People & Importance of Support
• 00:47:56 Mental Health, Counselling, and Overcoming Trauma
• 00:50:38 Life-Changing Events: Car Crash & Returning to the UK
• 00:56:20 Closing Reflections and Final Thoughts

In this compelling episode, we sit down with Ayo Noble, a renowned financial protection advisor who has captured the attention of millions with his insightful advice on building and safeguarding family wealth. Ayo shares his powerful journey from personal tragedy to building a thriving business and a 100K+ online audience in just 90 days.

Join us for this enlightening conversation and discover how you can protect your family's future and build a lasting legacy. Whether you're just starting out or planning your estate, this episode is packed with valuable insights and practical advice to help you on your financial journey.

What You’ll Discover:
* How to go from 0 to 100K followers: The real tactics behind explosive audience growth and going viral.

* Monetisation strategies that work: Learn how to turn your content and community into real income.

* Personal branding secrets: Why being relatable, jargon-free, and authentic is the key to standing out.

* Inspiring stories and actionable advice: From overcoming setbacks to building generational wealth, Ayo’s journey will motivate you to take action.

* The truth about life insurance and legacy: How a simple decision can change your family’s future forever.

• 00:00:00 Introduction & Personal Story
• 00:01:25 What Is Financial Protection?
• 00:03:47 Inheritance, Trusts & Tax
• 00:05:05 Why Don’t More People Protect Themselves?
• 00:12:02 Costs & Accessibility of Insurance
• 00:15:54 Why Early Action Matters
• 00:19:55 Trusts & Tax-Free Payouts
• 00:24:13 Comfort Now, Struggle Later: Mindsets & Money Mistakes
• 00:29:00 Building Wealth in Your 20s & 30s
• 00:36:21 Exposure, Networking & Vehicles for Success
• 00:40:32 Insurance Myths & The Truth About Payouts
• 00:45:24 Content Creation & Educating at Scale
• 01:00:17 Practical Tips for Aspiring Advisors & Entrepreneurs
• 01:05:54 Quickfire Round & Final Reflections

Today we dive into the inspiring journey of Kelvyn Quagraine, the Head of Brand at the Art of Football. From his humble beginnings volunteering at Dulwich Hamlet to spearheading global campaigns and interviewing royalty, Kelvyn's story is a testament to the power of passion, persistence, and authentic storytelling.

Kelvyn's journey is a masterclass in leveraging passion and storytelling to carve out a niche in the competitive world of sports branding. Whether you're an aspiring creative or a seasoned professional, this episode offers valuable insights into the power of authentic storytelling and community-driven branding. Tune in to be inspired and take your first step towards your dreams today!

In this episode we discuss:

* How Kelvyn's volunteer work at Dulwich Hamlet set the stage for a remarkable career in the world of football.

* Insights into the mission of the Art of Football, redefining merchandise with quality and cultural storytelling at its heart.

* Kelvyn's experiences at Copa90 and Football Beyond Borders, emphasising the impact of storytelling in building community and brand identity.

* Kelvyn's role in launching impactful campaigns, including a standout collaboration with Guinness, illustrating the fusion of football culture and brand identity.

* Kelvyn shares first hand what it was like interviewing Prince William, Harry Kane & Declan Rice

* Practical advice for young creatives on building a career in football, presenting, or branding, emphasising the importance of personal branding and community engagement.

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Guest: https://www.instagram.com/kelvynquagraine

https://www.linkedin.com/in/kelvyn-quagraine-b64b64122/

Memorable Quotes:

"Your voice is powerful and unique; step into every room to learn, be confident, and driven."

"It's about the little steps, not just thinking you can jump 20 steps in one go."

Chapters

00:00:00 Early Life, Family, and Finding Identity Through Sport

00:06:43 The Power of Experiences: School, Thailand, and Football Beyond Borders

00:13:35 Building Skills and Networks: Volunteering, Content Creation, and Perseverance

00:20:02 Copa90: Community Management, Storytelling, and Presenting

00:23:32 Advice for Aspiring Presenters and Content Creators

00:25:19 Football Beyond Borders: Charity, Partnerships, and Social Impact

00:29:21 Storytelling, Articulation, and Personal Identity 00:33:25 Art of Football: Head of Brand, Campaigns, and Creative Process

00:46:02 Interviewing Price William, Harry Kane & Declan Rice

00:52:57 Personal Branding, Building Community, and Industry Advice

01:06:31 Trends in Football, Fashion, and Authentic Storytelling

01:12:51 Quickfire Round & Kelvin's Reflections

For more quality content, subscribe here ➡  @wmbfdpod 

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• 00:00:00 Early Life, Family, and Finding Identity Through Sport
• 00:06:43 The Power of Experiences: School, Thailand, and Football Beyond Borders
• 00:13:35 Building Skills and Networks: Volunteering, Content Creation, and Perseverance
• 00:20:02 Copa90: Community Management, Storytelling, and Presenting
• 00:23:32 Advice for Aspiring Presenters and Content Creators
• 00:25:19 Football Beyond Borders: Charity, Partnerships, and Social Impact
• 00:29:21 Storytelling, Articulation, and Personal Identity
• 00:33:25 Art of Football: Head of Brand, Campaigns, and Creative Process
• 00:46:02 Interviewing Price William, Harry Kane & Declan Rice
• 00:52:57 Personal Branding, Building Community, and Industry Advice
• 01:06:31 Trends in Football, Fashion, and Authentic Storytelling
• 01:12:51 Quickfire Round & Kelvin's Reflections

Ever wondered how top creators build loyal audiences and turn their passion into a thriving business? In this episode, I sit down with Jake Lee—founder and CEO of Alpha Talent Group—who started his agency at just 21 and now manages some of the UK’s most influential creators and athletes.

We dive deep into what really matters in the creator economy, busting myths about follower counts, brand deals, and overnight success. Jake shares actionable insights on:

Why engagement beats virality every time

How to build a community that supports and monetizes you

The mindset shift that helped him grow from cold DMs to managing top-tier talent

The platforms and strategies most creators are still sleeping on

The importance of authenticity, proactive pitching, and mental resilience in the creator journey

Whether you’re just starting out or looking to take your content to the next level, Jake’s story and advice will inspire you to build something real, lasting, and meaningful—with a community that has your back.

• 00:00:00 Jake Lee's Journey: From Recruitment to Talent Management
• 00:03:39 Building Alpha Talent: Starting Out and Securing First Clients
• 00:06:25 What Makes a Successful Talent Agency?
• 00:09:43 Talent Selection: Hard Work, Drive, and Engagement
• 00:12:07 Advice for Aspiring Talent Managers
• 00:16:52 Understanding the Realities of Talent Management
• 00:20:21 The Evolving Creator Economy & Monetisation
• 00:22:12 Monetisation Strategies: Beyond Brand Deals
• 00:30:42 Networking, Events, and Building Relationships
• 00:36:22 Leveraging LinkedIn and Multi-Platform Growth
• 00:39:23 Content Creation, Consistency, and Thought Leadership
• 00:51:02 Growth, Trends, and Tools for Creators
• 00:56:22 Looking Ahead: Alpha Talent's Future & Success Stories
• 00:58:51 Quick Fire Round

In this episode, Fred shares his journey on The Apprentice, detailing the intense application and interview process, the challenges faced during filming, and the dynamics of group tasks. He reflects on the high-pressure environment of the boardroom and the lessons learned from his experience. Fred emphasises the importance of visibility for personal branding and the opportunities that arise post-show, encouraging listeners to take action and pursue their dreams.

Watch our first episode to learn more about Fred’s journey here!

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Guest:

Fred's Instagram

Fred’s LinkedIn

bigpublicspeaking.com

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• 00:00:00 Introduction & Setting the Scene
• 00:01:59 Applying for The Apprentice: Motivation & Journey
• 00:06:21 The Grueling Audition and Interview Process
• 00:16:03 Making the Cut: Getting on the Show
• 00:17:49 On Set: Suits, Style, and First Boardroom Impressions
• 00:19:52 First Tasks & Life as a Contestant
• 00:24:14 Reality vs. TV: What the Show Doesn't Show
• 00:24:43 Task Strategies, Boardroom Decisions, and Eliminations
• 00:36:00 Editing, Narratives, and Representation
• 00:43:07 House Life: Off-Camera Dynamics
• 00:47:45 Daily Grind: Early Wake-Ups, Time Pressure, and Logistics
• 00:50:26 Task Challenges and Producer Influence
• 00:53:01 Boardroom Experiences: Wins, Losses, and Surprises
• 01:01:51 Finalists, Business Plans, and Controversies
• 01:06:48 Life After The Apprentice: Impact and Reflection
• 01:11:01 Biggest Lessons & Advice for Future Applicants
• 01:13:20 Closing Thoughts & Where to Find Fred

EP74: The week I'm joined by the founder of 13AM George Ripton to discuss how a 3 month course set him on his journey as a Graphic Designer, and how this has led to his creative movement, connecting the world through art, providing opportunities for creatives globally.

Timestamps:0:00 - Intro4:45 - I paid £10k for a graphic design course and have 0 regrets11:05 - How George found his first creative role15:18 - Working in house vs working for an agency21:03 - Most challenging aspect of being a creative25:40 - I wanted to create opportunities for creatives globally

34:07 - Putting yourself out there is SO important

39:14 - George approach to finding inspiration

40:47 - Project 195 is WORLD FIRST!

49:05 - The biggest what if, is not trying

53:41 - Misconceptions about the creative industry

56:09 - Quick fire questions with George

57:55 - George advice to younger selfFOLLOW US! ►

InstagramTiktokLinkedInGuest: George's IG13AM IGhttps://www.13amstudio.com/Useful: https://www.shillingtoneducation.com/graphic-design-courseFor more quality content, HIT FOLLOW!

EP 72 - Jeffrey Boadi is a health and wellness expert who has amassed millions of views and hundreds of thousands of followers across social media by sharing healthy plant based recipes and lifestyle tips. In todays episode Jeffrey highlights the steps you can take to proactively focus on health and give yourself the best chance of being healthy and mobile in later life.Timestamps:0:00 - Intro4:48 - The decision to go plant-based10:58 - The scary links between diet and disease15:29 - The importance of blood tests23:32 - Difference between being a vegan and vegetarian24:33 - Does being a vegan make you healthy?28:50 - 7 Key food groups for a plant based diet

32:21 - The TRUTH about frozen fruit! 35:40 - Nutrients most people lack in their diet41:05 - Fermented foods are fantastic!

44:12 - The key to affordable healthy eating48:50 - Is all desert bad?55:52 - Biggest misconception about plant based diet1:01:37 - Easy ingredients to make a nutritious plant based bowl

1:05:57 - Why strength training leads to anti-ageing!

1:13:47 - One of the biggest keys to improving health outcomes

FOLLOW US! ►InstagramTiktokLinkedInGuest: Jeffrey InstagramLearn more about Jeffrey on his website 🔔 Turn on notifications to stay updated with new uploads