EP 68 - Giuseppe Baidoo is the founder of healthy snack brand Gusto Snacks. In today's episode he shares his entrepreneurial journey, lessons learned from starting multiple businesses, marketing with no budget and so much more!

Giuseppe also discusses his recent VIRAL post on LinkedIn describing how major retailer Holland & Barrett copied his product and what he did in response.Timestamps:0:00 - Intro7:34 - First business attempt with Ooze drinks13:25 - The decision to shut my first business was SO difficult15:31 - Biggest lesson learned from first business failure22:01 - Getting started with Gusto Snacks27:15 - How to give your business partner confidence29:47 - Key initiatives to raise funds for a startup32:25 - How they found the PERFECT healthy snack to sell40:11 - Using customer data to overcome setbacks from supermarkets43:51 - The SAME mistake everyone makes when prospecting (and how to find contacts)

51:56 - How Mr Beast Inspired Marketing Strategy

54:40 - Guerilla marketing Strategies with £0 (and the impact)

1:00:09 - Crazy way Holland & Barrett COPIED our products

1:08:08 - I used their own customers against them!

1:11:12 - I was nervous to post, but the results were CRAZY! 1:15:57 - STOP just reading books, go and DO THINGS!

1:18:05 - Quick fire questions with Giuseppe

1:19:51 - Giuseppe advice to younger self FOLLOW US! ►https://www.instagram.com/wmbfdpod/https://twitter.com/wmbfdpodhttps://www.linkedin.com/in/bayo-adeoshun-32583156/Guest: https://www.linkedin.com/in/giuseppe-baidoo-0b781b112/https://www.instagram.com/giuseppebai/

https://www.instagram.com/gusto.snacks/https://snackgusto.com/ 🔔 Hit FOLLOW to stay updated with new uploads

EP 67 - Interested in working in sports but not as an athlete, coach, or physio? Hugo Jafari is the founder of Ignite Sports Management, an boutique agency that manages some of the worlds leading athletes including Tom Dean, Max Whitlock, Helen Glover and so many more.

We share how you can break into the world of athlete management, considerations when starting an agency, so inspiration athlete stories and so much more! Timestamps:0:00 - Intro5:55 - NEVER Do This When Starting In Sports Industry

9:14 - The Decision To Work For A Small Or Big Agency

14:18 - You Have To Identify Your Area Of Specialism Early

20:50 - Starting Ignite Sports Management

25:02 - Biggest Challenge Starting An Agency

35:25 - Tom Dean Transcends His Sport

39:11 - Finding The Right Athletes To Represent

49:28 - Is Experience More Important Than A Uni Degree?56:22 - How The Sports Industry Has Evolved Over The Past 12 years

59:58 - Inspirational Emily Campbell Story

1:03:02 - Educating Students On Sports Careers

1:09:15 - You Have To Be BRAVE! 1:13:10 - Quick Fire Questions With Hugo

FOLLOW US! ►https://www.instagram.com/wmbfdpod/https://twitter.com/wmbfdpodhttps://www.linkedin.com/in/bayo-adeoshun-32583156/Guest: https://www.linkedin.com/in/hugo-jafari-093195a2https://www.ignite-sports.co.uk/For more quality content, subscribe here ➡ @wmbfdpod  🔔 Turn on notifications to stay updated with new uploads

EP 66 - Guerin is a brand lead who's marketing stunt with friend Ali, landed them a much coveted ticket at Cannes Lions Festival.

In today's episode, we talk about his journey which includes dropping out of university, leaving home, going to Cannes and how the subsequently changed the trajectory of his lift.

5:45 - My dad told me to LEAVE the house!

12:38 - I don't NEED external validation

14:28 - Crazy story how Guerin landed his first internship

17:43 - Origins of Ali & Guerin Go To Cannes

23:12 - You have to be bold!

31:18 - This is how you maximise networking opportunities 39:41 - Brands need us more than we need them!

49:51 - Becoming the youngest speaker in the House of parliament

1:00:58 - If you're ok with where you are, STAY THERE! 1:07:00 - Quick Fire with Guerin

I've released 64 episodes of my podcast. I share the mission of the podcast, surprising truths about trying to make the podcast a success and everything else I've learned!

Timestamps:

4:30 - Deciding on the podcast name

9:40 - Some of my favourite podcasts

13:10 - The power of consistency15:28 - JUST START!

20:55 - This is how you get podcast guests!

27:08 - My approach to dealing with imposter syndrome

29:46 - Celebrate the small wins!

33:45 - You have to ask for help!

EP 62 - Johnny Kay is Chief Commercial Officer at culture platform VERSUS UK. Today he shares insights and skills learned from his various positions that have led to him now being an executive leader at VERSUS.He also discusses strategies he used to help drive up revenue over the past 5 years at VERSUS and what listeners can do to stand out from the crowd.

07:35 - How to make the most of university

10:55 - Johnny's first experience working

18:15 - Life working at The Guardian after recruitment

25:57 - Advice to go and get the right experience!

28:36 - The two skills that have consistently served Johnny

32:30 - Boiler Room is where my career properly started

36:25 - Being made redundant was DEVASTATING!

42:40 - Johnny's approach to building a client base for a startup

46:15 - VERSUS reaches 50 million people monthly

48:30 - BLM and the impact on football, culture and society

56:30 - How Johnny helped VERSUS grow from £60k to millions in revenue

1:02:11 - Johnny's biggest mistake

1:04:45 - What makes a good hire? This is how people can stand out!

1:09:23 - Don't make this mistake on your CV

1:13:10 - What does a CCO do?

1:23:53 - Quick fire questions with Johnny