Today, I’m joined by UK afrobeats artist AdeJosh as he shares his candid thoughts on why many artists today find themselves financially struggling despite their public success. He discusses the challenges posed by record labels, which often trap artists in a cycle of debt with their financial structures. AdeJosh also touches on the role of perception and reality in the music industry, emphasising that numbers may not always tell the full story.

AdeJosh also opens up about his experiences with major labels and the importance of artist development, which he believes has diminished over the years.