In this episode of the Goals.com podcast, Andrew Rice interviews Joel Cessna, a seasoned sales leader with over 20 years of experience. Joel shares his philosophy on sales, emphasizing the importance of creating win-win scenarios for both the company and the customer. He discusses the significance of having a structured sales process, the metrics that truly matter, and effective prospecting tactics for the future. Joel also offers insights on maintaining motivation in sales and the lessons learned from his career experiences.