The Customer Commerce Podcast

Creating ‘Wow’ Moments in Customer Commerce

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In this episode of the Customer Commerce Podcast, hosts David and Jess discuss the significance of branding and customer experience, focusing on innovative marketing strategies from brands like Cadbury and Jellycat.

They explore how these brands create engaging experiences that resonate with consumers, emphasizing the importance of differentiation and the 'wow factor' in both B2B and B2C contexts.

Takeaways:

  • Innovative branding can humanize products and create relatability.
    • Indifference from consumers is the worst outcome for a brand.
    • Brands should aim to surprise and delight their customers.
      • B2B brands must also focus on the customer experience.
      • Effective branding can elevate the perception of products.


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