An “elevator pitch” is how you describe your goal as briefly as possible to a potential client or someone who may know a potential client you are meeting. Whether for real estate or not, many people mistake their “elevator pitch” as being the chance to give a commercial or a job description, which are turnoffs. In this important episode, Dave reviews strategies you can use to create a real estate specific “elevator pitch”. When meeting someone, especially in a business setting, the goal needs to be to immediately make yourself unique instead of coming off as “just another” real estate professional or investor. This episode applies to small business owners and managers as much as it does for real estate people.

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