Real Estate Marketing Masters Mix

Part of long-term success in real estate marketing is anticipating upcoming needs and being ready with your marketing campaign and strategies to get the jump on your competitors. In this “five-minute” episode, Dave reveals market research on multi-family starts and when they are forecast to pick up. Brokers, lenders, and contractors are among those that stand to gain if they know how and when to market their services when the time comes. If you are not involved with multi-family, you will learn about how market research can help with your specialty!

The post Planning Ahead for Multi-Family Properties Marketing appeared first on Dave Kohl.

In this episode, Dave reveals a mistake made by a real estate broker during a property presentation and what can be done to prevent that from happening. One mistake could be the difference between getting or not getting a transaction completed.

The post Being Careful When Presenting A Property To A Group appeared first on Dave Kohl.

The post Achieving Success From The Coming Commercial RE Loan Crisis appeared first on Dave Kohl.

In this episode, Dave discusses all things marketing for mobile homes and mobile home parks with Franco Perez of Franco Mobile Homes. Highlights include taking steps to change the perception some people to change their image from being like a trailer park to understanding the updated amenities and services that make mobile homes an investment choice for first time buyers and for downsizing. Learn how mobile home living can help an owner live in a location they could not otherwise afford, which could make the difference for being near a dream job. Also learn about how Franco got his start in the business and plans to expand his real estate business!

The post Marketing For Mobile Homes appeared first on Dave Kohl.

In this fascinating episode, Dave chats with Randall Craig, a “serial entrepreneur” who had served as an advisor for financial institutions, professional service firms, and associations around the country. An author of eight books (as of press time), Randall understands how real estate professionals can and should distinguish themselves from the rest of the pack.

This episode addresses several of the challenges faced when working toward a big ticket transaction, such as the purchase and/or sale of a property. Randall and Dave discuss how to carefully explain important concerns which may be necessary to “save” a transaction or to be able to move along to the next phase. Turning a “no” in to a “yes” is not easy, but understanding which strategies are the best ones is a great start.

One important phase of working with a buyer, seller, or client in a high ticket situation is maintaining and growing your trust once you have started to earn it. This is why understanding the most important considerations of your client (or potential client) become extremely important. Randall explains how getting a “NO” doesn’t have to mean that you take the person off of your contact list and give up.

Hear his thoughts and strategies about ways to follow up which are designed to gradually gain your trust, even if not your business. Having people in your marketing database that you have met with and will read or listen to what you have to say is often a stronger future possibility for you than “cold” approaches or when starting fresh.

You will also understand why Randall is called upon as a Business Coach and as a Keynote Speaker on a regular basis. To that point, you can book an introductory virtual meeting with Randall, at no obligation (for our Podcast audience!) at:

http://RandallCraig.net/60

For more information, visit http://RandallCraig.com

The post How To Distinguish Yourself In Real Estate appeared first on Dave Kohl.

Our followers tell us that Time Management for real estate professionals is still very much of a juggling act. Although agents, brokers, developers, investors, lenders, and contractors all need to serve clients, they also need to maintain their marketing, social media, and communications. This episode features Chris Michel, a Business Coach and author of The Red Chair Experience. Chris shares strategies we can all use based on his personal experience in HVAC, electrical, and plumbing and how he has worked with agents and brokers.

Among the strategies he reveals are ways to become a go-to source for others in the industry. For example, a plumber or contractor can help an agent or broker to best determine the condition (or the potential) of a property. This form of expert information could make the difference of thousands of dollars when it comes to negotiations and/or correctly pricing a property to sell or submitting a solid offer. Taking the time to speak with others and show your expertise is a part of Time Management!

In addition, Chris provides us with strategies such as coordinating your social media and other marketing campaigns. Having a consistent and informative presentation to showcase your expertise is important. This is the case whether communicating with a potential buyer or seller or with someone working along with you in the same industry.

For example, if you are a contractor, plumber, HVAC service person, designer/decorator, or electrician, you want to be the one that a top producing agent calls for advice and opinions. Chances are they will return the favor by referring a client your way! If you are an agent or broker, you want to be a reliable – and available – resource for service people. If a plumber or contractor keeps getting called to fix the same property, the owner may want to sell or get rid of it, and need an agent.

Listen and learn as Dave gets important information from Chris Michel.

http://CoachChrisConsulting.com

http://TheRedChairExperience.com

The post Effective Time Management For Real Estate Professionals appeared first on Dave Kohl.

No matter how much or little you are involved in a residential or commercial construction (or major renovation), you can make it a part of your marketing approach. Helping to make sure the project is completed when scheduled and without theft or damage can be a reflection on everyone involved. For example, if you can show that you, as an agent or broker, always meet project deadlines (while your competitors either don’t or can’t), you give potential clients another reason to consider your services. In this brief episode, Dave explains some of the latest methods of tracking the progress of a project, as well as reasons to pick up on them. You will also learn about some of the best techniques for monitoring, including complete video surveillance. Use of multiple cameras including “secret” locations is more likely to capture employee theft or a planned break-in when thousands of dollars in high tech equipment and costly tools are involved. Those involved in the transaction as a broker or lender stand to gain from each successfully completed project. By comparison, projects with delays, especially when caused by theft or other problems with contractors, often leave a bad taste when it comes to considering who to include in future projects. Even when your part of the project is complete (such as being the loan officer that provided the funding), the idea is to continue to show involvement. Keeping a client up to date even after your part is done helps to make you the “go to” person that can be counted on. Making sure that steps are in place to prevent delays or costly theft takes a small portion of your time. However, it gives you more reasons to keep yourself in front of your client and in a positive light as often as possible!

The post How A Construction Site Can Help Construct Your Marketing Approach appeared first on Dave Kohl.

Technology has advanced to the point where developers, builders, and brokers no longer need to wait until a property is “ready to go” before being able to sell or lease it in part or in full. In this informative episode, Dave explains some of the most prominent opportunities for marketing proposed, under construction, and newly renovated residential and commercial properties. You will also find out how there is even more opportunity than pre-selling and pre-leasing. Potential buyers and tenants can also plan their next home or commercial space. Find out how they can experience a specific room while being able to adjust wall colors, flooring, fixtures, and furniture styles to their liking. With Custom Interactive Virtual Staging, Virtual Reality Tours, and Rendering Videos, potential buyers/tenants and real estate professionals can do more with this technology than they could if actually standing in the property itself.

http://MyHomeBuild.org has more information.

The post Planning To Sell Or Lease Non-Existing Real Estate appeared first on Dave Kohl.

An “elevator pitch” is how you describe your goal as briefly as possible to a potential client or someone who may know a potential client you are meeting. Whether for real estate or not, many people mistake their “elevator pitch” as being the chance to give a commercial or a job description, which are turnoffs. In this important episode, Dave reviews strategies you can use to create a real estate specific “elevator pitch”. When meeting someone, especially in a business setting, the goal needs to be to immediately make yourself unique instead of coming off as “just another” real estate professional or investor. This episode applies to small business owners and managers as much as it does for real estate people.

The post Creating Your Elevator Pitch appeared first on Dave Kohl.

In this episode, Dave reviews reasons to consider a Crowdfunding approach as a means to raise funds for real estate investing. Implementing a Crowdfunding campaign needs include marketing strategies, including content designed to generate interest from potential investors.

The post Crowdfunding For Real Estate appeared first on Dave Kohl.