As a business owner, coach, or consultant, you're likely no stranger to the importance of building a strong relationship with your audience. However, are you leveraging the most effective tool in your arsenal to nurture these relationships and drive sales? Email marketing, when done correctly, can be the game-changer your business needs. In this episode of Building Your Leader Brand, Bob sits down with Kennedy from Email Marketing Heroes to debunk common misconceptions, discuss best practices, and reveal the secrets to making email marketing work for you.

Three Key Takeaways:

📝 Frequency Matters: Emailing your list at least three times a week can lead to better deliverability, increased engagement, and faster results. Don't be afraid to show up regularly in your audience's inbox.

🔍 Proof Over Claims: In a world where trust is scarce, it's essential to "Say it, Prove it" (SIPI) in your marketing efforts. Back up your claims with evidence to build credibility and win over your audience.

📈 Set Clear Expectations: Communicate your email frequency and content upfront to avoid surprising your subscribers. Set the tone from the start, and they'll look forward to hearing from you.

Three Actionable Steps Based on Kennedy's "Three Things"

1. Read "Ready, Fire, Aim" by Michael Masterson: Apply the principles from this book to your business, focusing on the section relevant to your current turnover.
2. Implement the "Say it, Prove it" (SIPI) Principle: Review your current marketing materials and add proof to support your claims. Update your website, emails, and social media content to build trust with your audience.
3. Set Email Frequency Expectations: Revise your lead magnet and welcome email to clearly communicate how often you'll be emailing your subscribers. Use Kennedy's example as a template: "…you'll get my daily/weekly email tips straight to your inbox for free."

https://emailmarketingheroes.com/

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