In this episode, Jared Judge dives into the world of walking music for corporate events and conferences. He discusses the concept of creating your own category in the market and being the go-to musician in a niche area. Jared shares his excitement about the potential of walking music as a blue ocean opportunity with limited competition. He explains his plan to create a dedicated funnel on his website, complete with a sales letter targeting conference event planners. Jared emphasizes the importance of driving traffic to the funnel and shares his strategy of utilizing an email list to generate interest.