Welcome back to another edition of the Leveraged Lifestyle Podcast. Today, Catherine shows you how to create your very own product staircase and begin scaling your business beyond what you thought was possible.

Plus learn more about Catherines new Business SOS blueprint designed to help systemise, outsource and scale your business so that you can create more profit, time and freedom.

KEY TAKEAWAYS

The Product Staircase

Step 1: Gifts for all - This can be in the form blogs, podcasts or any content that gives informational value and doesn’t require your customers to give their details or part with any money.

Step 2: Gifts for prospects - This can be in the form of e-books, webinars and gives value to the interested parties in exchange for their details. You can use things like free samples of your product or a discount when they sign up.

Step 3: First step sales - The very first service or product purchased by new customers. This will generally be a low-ticket item.

Step 4: Second step sales - Usually a larger ticket item than the initial sale, however, this could also be an add-on service to the initial product sold.

Step 5: (Optional) Higher ticket sales - Increasingly more expensive products or services offered to your customers. This will increase the lifetime client value of your customers and will naturally become the next logical step for your customer.

The product staircase can also be referred to as a sales funnel. You should always have more customers or clients entering in through step 1 and naturally, you will see a declining number of prospects move through your funnel. You need to seek to understand the data behind your funnel to see a return in paying customers. 10% of each step is a good target to aim for, so 10% conversion from each step. If you want 10-second step sales per month you will need 100 first step sales, 1000 gifts for prospects and 10,000 gifts for all.

BEST MOMENTS

Additional to the product staircase you also have the option of cross-selling. This will allow you to provide more trust, connection and value.

The product staircase defines and ensures you have a clear customer journey and a business capable of scaling

VALUABLE RESOURCES

Get a better than half price discount!

Business SOS: www.business-sos.com

If you’re looking to create your very own leveraged lifestyle Join the leveraged lifestyle community and find out more about the Very Important Virtual Assistant Club ‘The VIVA Club’ where you can discover exactly how to find VA’s for your business and grow your team.

ABOUT THE HOST

Catherine Turner, your host of Leveraged Lifestyle

Catherine has been investing in Property since 2012, with her main strategy now Serviced Accommodation which she, and now her team, have grown from 1 to 18 properties in less than 24 months.

Catherine is probably best known for her public speaking successfully training thousands of people how to create businesses that can be run from anywhere in the world on their own terms, and becoming a world record holder in the process.

Catherine is the host of the podcast, Leveraged Lifestyle, which reached No. 1 in all Business in the iTunes podcast chart in less than 3 hours on launch. Leveraged Lifestyle is all about creating a lifestyle of freedom, through leverage, outsourcing and systematising.

Catherine’s Website - http://www.catherineaturner.com/

LinkedIn: www.linkedin.com/in/catherineturnerspeaker

instagram account: www.instagram.com/catherineannt

Leveraged Lifestyle Podcast Details

iTunes: https://itunes.apple.com/…/leveraged-lifestyl…/id1380225106…

Stitcher: https://www.stitcher.com/…/progressivepr…/leverage-lifestyle

Elevate your Self, Wealth & Health, inspirational, mindset, lifestyle, experts, entrepreneurs, entrepreneurship, woman, public speaking, healthy, body, mind, soul, spiritual, energy, self, worth, development, help, passive income, success: https://www.instagram.com/catherineannt/