In this session, we’ll be joined by Chris who is working within the global alcohol industry, a space that sits at a complex intersection of joy, community, regulation, and responsibility.

Together, we’ll explore how leaders navigate the tension between commercial success and social impact, and what it takes to build teams that can make ethical decisions in environments where the stakes are high, and the lines aren’t always straightforward. We’ll also discuss how to lead creatively within constraint, how to create inclusive cultures when the product itself isn’t universally accessible, and what lessons cultural organisations can take from industries that operate under intense scrutiny.

This conversation explores how digital behaviour, audience insight and organisational culture shape the way leaders make decisions today. 

Ian brings great experience leading an 80+ person digital agency and a very human approach to navigating change, building healthy teams, and making sense of fast‑moving digital landscapes. We asked Ian six questions that look at what leaders across the cultural sector can take from other industries, from horizon scanning to audience understanding to creating environments where people and ideas can thrive.