Join Austin Beeman as he visits Tin City in Paso Robles, California, to meet with David McGee, owner and winemaker of Monochrome Wines. David shares his passion for crafting distinctive white wine blends that showcase the diverse terroir of the region.

https://monochromewines.com 

Discover the story behind Monochrome Wines and David's unconventional path to winemaking. With a background in aerospace, medical fields, and consulting, David brings a fresh perspective and innovative approach to the traditionally stodgy and tradition-bound world of wine.

Throughout the tasting, Austin and David explore a range of unique white wine blends, each with its own character and charm. From the Albariño and Gewürztraminer blend "Barrel Distortion" to the Gewürztraminer-dominant "North by Southwest," and the rare Albillo Mayor-based "By the Book," inspired by the white wines of Ribera del Duero, Spain.

David shares his winemaking philosophy, which centers on avoiding producing the same wine over and over again. By utilizing different fermentation techniques, such as skin fermentation, barrel fermentation, and stainless steel, David crafts a spectrum of white wines that challenge the notion of what white wine can be.

As the tasting continues, Austin and David discuss the flexibility that comes with not owning vineyards, allowing David to source grapes from various locations and experiment with different varieties and blends each vintage. This approach results in a lineup of wines that can be radically different from year to year, reflecting David's creativity and passion for exploration.

Join Austin and David on this engaging journey through the world of Monochrome Wines, and discover the art of creating unique, expressive white wine blends that push the boundaries of traditional winemaking.

#MonochromeWines #PasoRobles #WhiteWineBlends #WineTasting #CaliforniaWine #WineMaking #Creativity #innovation 

THIS IS EPISODE 102 OF UNDERSTANDING WINE WITH AUSTIN BEEMAN http://www.austinbeeman.com/podcast 

SPECIAL THANKS: Chris Kern https://pasosecco.com  https://forgottengrapes.com 

Thank you for helping with the coordination and planning of my enter Trip to Paso Robles and the Central Coast, California.

EQUIPMENT: Main Camera: Canon R8 https://amzn.to/486cHQf  2nd Camera: DJi Pocket 2 https://amzn.to/3GEwqL3   Mic:  Audio Technica AT875R https://amzn.to/3TaIfAn  Travel Bag: Peak Design Travel Line Backpack 45L. https://amzn.to/41b6FvA  Camera Bag:  Peak Design Everyday Messenger Bag. https://amzn.to/481yGaU 

FOLLOW AUSTIN BEEMAN'S WINE ADVENTURE Website: http://www.austinbeeman.com  Instagram: https://www.instagram.com/austinbeeman/   TikTok: https://www.tiktok.com/@austincbeeman 

WORK WITH AUSTIN:  http://www.austinbeeman.com/about-me  or [email protected] 

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AUSTIN BEEMAN… is a veteran of the wine business with nearly a quarter century’s experience in Marketing and Sales (wholesale, retail, & DTC.) 

Austin has a deep knowledge of the global wine business with expertise in Wholesale Distribution, Brand Management, B2B & B2C Fine Wine Sales, and Wine Marketing with Quantifiable ROI. Austin Beeman most recently executed on that expertise for Cutting Edge Selections as Vice President of Marketing / Brand Manager Emerging Regions. 

While Director of Marketing for Bonny Doon Vineyard, he managed one of the most successful crowdfunding campaigns in the wine industry. 

His video podcast “Understanding Wine with Austin Beeman” has been praised in USA Today and has reached nearly one million wine lovers around the world.

Austin holds the prestigious MBA in Wine & Spirits Management from Kedge Business School in Bordeaux.