Creative Architects

Creative Architects

By Angela HollowellBusinessTechnologyLeisureMarketingHobbies
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Creative Architects episodes

  • Revolutionizing Sponsorship Deals: The Future of Efficient Partnerships - with Jennifer Phan

    In this episode of Creative Architects, host Angela Hollowell talks with Jennifer Phan, founder of Passionfroot, about the world of the creator economy. Passionfroot is a platform that simplifies the process of forming brand partnerships and sponsorships for creators, providing them with a diversified revenue stream. 

     

    The conversation covers how the company got started, and how Jennifer's experience in venture capital gave her the expertise to raise capital for her own SaaS company. Angela and Jennifer discuss creators growing their income with a frictionless solution to securing brand deals and sponsorships for their newsletters, podcasts, and YouTube channels. Jennifer shares the 3 lessons she's learned in increasing the likelihood of landing a brand deal, and also discusses strategies for content distribution across multiple platforms.

     

    The Creative Architects podcast is brought to you by Castos Productions, and hosted by Angela Hollowell - a visual storyteller and creative producer with a passion for the outdoors, human rights, and creative entrepreneurship. Angela is also the host of the Honey & Hustle video podcast. Creative Architects is a space where thought leaders in the creator economy who have taken their success to the next level. Join us to hear their stories and connect.

     

    Discussion Points:

     

    • Passionfroot's mission to support creators
    • The process and benefits of brand partnerships, sponsorships
    • Knowing and defining your audience
    • Crafting custom packages for sponsors
    • Exploring content distribution channels
    • Breaking down content to increase its reach
    • Consistency and experimentation in content creation
    • Future growth of Passionfroot

      •  

      Resources:

       

      Passionfroot

       

      Jennifer Phan Twitter

       

      Passionfroot Twitter

       

      Angela Hollowell LinkedIn

       

      Castos Website

       

      22 min
    • Scrappy Podcast Marketing Done Right | Grow Your Show or Newsletter Today - with Jeremy Enns

      In this episode of Creative Architects, host Angela Hollowell chats with Podcast Marketing Strategist & Educator Jeremy Enns, founder of Podcast Marketing Academy. The Academy features online courses (both cohort-based and self-paced) for podcasters looking to level up the marketing for their show. The podcasting industry severely lacks ‘organic discovery’ when looking to develop a marketing plan that is tailor-made for your show. Luckily, Jeremy has experience running a podcast production agency, and through in-depth surveys with his clients, he's been able to uncover multiple paths to podcast marketing success and is teaching those strategies to other podcasters. 


      The Creative Architects podcast is brought to you by Castos Productions, and hosted by Angela Hollowell - a visual storyteller and creative producer with a passion for the outdoors, human rights, and creative entrepreneurship. Angela is also the host of the Honey & Hustle video podcast. Creative Architects is a space where thought leaders in the creator economy who have taken their success to the next level. Join us to hear their stories and connect.

      Discussion Points:

      • Starting a newsletter during the pandemic
      • Jeremy’s path to his podcast production company 
      • Online business - an easier way to get clients
      • Finding a way to podcast marketing - with experience
      • Working with podcast clients began in 2015-16
      • Engagement - self-paced vs. cohort-based?
      • The changes podcasters experience after taking Academy courses
      • Cohort classes are becoming much easier after 3 years of practice

        •  

        Resources:

        Jeremy Enns LinkedIn

        Jeremy Enns Website

        Scrappy Podcasting Newsletter

        Creative Wayfinding Newsletter

        Podcast Marketing Academy

        Angela Hollowell LinkedIn

        Castos Website

        23 min
      • Creating networking opportunities to empower BIPOC podcasters - with Tangia Estrada

        In this episode of Creative Architects, host Angela Hollowell chats with Tangia Al-awaji Estrada- one of the co-founders of BIPOC Podcast Creators - a community that supports and empowers podcasters of color. Angela and Tangia discuss the challenges of managing a global community (language and cultural barriers, starting with the very Western term BIPOC), and the importance of messaging, partnerships, and finding a niche audience. Tangia shares her journey of creating a supportive space that enables podcasters from various backgrounds to connect, learn, and grow their craft.


        The Creative Architects podcast is brought to you by Castos Productions, and hosted by Angela Hollowell - a visual storyteller and creative producer with a passion for the outdoors, human rights, and creative entrepreneurship. Angela is also the host of the Honey & Hustle video podcast. Creative Architects is a space where thought leaders in the creator economy who have taken their success to the next level. Join us to hear their stories and connect.

         

        Discussion Points:

         

        • Building an inclusive BIPOC podcast community
        • Filling the void with Facebook group for BIPOC Podcast Creators
        • Challenges of curating a Facebook community for podcasters
        • Inclusive community building through networking and access
        • Welcoming creators from around the world, beyond the US
        • Overcoming language barriers and cultural differences in the community
        • Partnerships and messaging for a global audience
        • Navigating pushback from those who feel excluded
        • Offering newsletter subscriptions and event access to all
        • Combining strengths in marketing, branding, and production
        • Growing the community organically and naturally
        • Success through inclusivity, support, and partnerships

          •  

          Resources:

           

          Tangia Estrada LinkedIn

           

          BIPOC Podcast Creators

           

          Women of Color Podcasters

           

          Afropods

           

          Angela Hollowell LinkedIn

           

          Castos Website

           

          24 min
        • Learn How to Build a Profitable Community and Bet on Yourself - with Jay Clouse

          In this episode of Creative Architects, host Angela Hollowell chats with Jay Clouse, founder of Creator Science and an experienced entrepreneur, writer, and podcaster.  

           

          Angela and Jay discuss the challenges of building a subscription-based community, scaling that community and capping it at the right size, some of the learnings Jay has gained from his experiences with rebranding, and he offers some advice to listeners about making the hard decisions, hiring, and how to avoid mistakes when building your business.


          The Creative Architects podcast is brought to you by Castos Productions, and hosted by Angela Hollowell - a visual storyteller and creative producer with a passion for the outdoors, human rights, and creative entrepreneurship. Angela is also the host of the Honey & Hustle video podcast. Creative Architects is a space where thought leaders in the creator economy who have taken their success to the next level. Join us to hear their stories and connect.

           

          Discussion Points:

           

          • Group coaching online, joining the SPI team, going out on his own
          • The spectrum from creator to educator
          • Paid products and The Lab
          • Education + Community
          • Structuring a subscription-based community model
          • Looking back at Creative Companion, Zoom, Slack
          • Building on experience and history in a new iteration 
          • Rebranding and procrastination 
          • Making hard choices when tasks are not getting done
          • Tips and advice for expanding your team- spend time looking for the A player

            •  

            Resources:

             

            Creator Science

             

            Join The Lab at Creator Science

             

            Jay Clouse LinkedIn

             

            Angela Hollowell LinkedIn

             

            Castos Website

            23 min
          • The Intersection of Hip Hop, Podcasting, and Community Building - with Corey Gumbs

            Welcome to the first episode of the Creative Architects podcast from Castos. Host Angela Hollowell chats with Corey Gumbs, Founder of the Black Podcasters Association, about the importance of community and support for Black podcasters.

             

            Angela and Corey discuss how starting this community group challenged him to learn and grow as a podcaster, how podcasting has been influenced by the intersection and influence of the hip-hop industry, and Corey’s philosophies on podcasting, the innovation of Black creators, and being an advocating body (similar to organizations in film and music) for podcasters. You’ll hear about the challenges faced by Black creators in the industry and the need for genuine interest and investment from companies when collaborating with the Black creative community.

             

            The Creative Architects podcast is brought to you by Castos Productions, and hosted by Angela Hollowell - a visual storyteller and creative producer with a passion for the outdoors, human rights, and creative entrepreneurship. Angela is also the host of the Honey & Hustle video podcast. Creative Architects is a space where thought leaders in the creator economy who have taken their success to the next level. Join us to hear their stories and connect.

             

            Discussion Points:

             

            • Why a group solely for black podcasters?
            • The learning curve in founding the group
            • Challenges for black podcasters
            • Black podcasters benefit from a supportive, diverse community
            • Importance of genuine investment from companies for collaboration
            • Gaps in media training for podcasters 
            • Investing in quality audio and video equipment is crucial
            • Understanding the nuances of the Black creator community
            • Collaborating with Black content creators while respecting culture
            • Trends in the podcasting industry and creator economy
            • Adapting and pivoting in content creation for success
            • Companies should approach Black creators with genuine interest
            • Media training and quality production as keys to success
            • Navigating cultural differences and representation in podcasting

              •  

              Resources:

               

              Black Podcasters Association

               

              Corey Gumbs LinkedIn

               

              Angela Hollowell LinkedIn

               

              Castos Website

              25 min

            About Creative Architects

            From the publisher's feed

            Join creative entrepreneur, Angela Hollowell, as she talks to the creators shaping the future of the creator economy through education, community and tech. Presented by Castos.