In this episode, Joké closes out an incredible year with gratitude, reflection, and a clear vision for what’s ahead. She shares what she learned from creating 33 consistent episodes, the highs and lows behind the scenes, and why 2026 is her year of implementation, expansion, and soft strength. She also announces the official launch of […]

Episode Summary In this power-packed episode, Joké sits down with Lasada Pippen, a former computer engineer turned full-time keynote speaker and communication coach. From growing up in an underserved community to becoming the first in his family to graduate from college and work in corporate America, Lasada’s story is a blueprint for resilience and reinvention. […]

Episode Summary What happens when a former tech executive at Meta, eBay, Target, and McDonald’s sets her sights on solving one of the most overlooked problems in fashion? You get TAELOR, the AI-powered menswear rental startup that is redefining style, laundry, and confidence for busy professionals. In this inspiring episode, Anya Cheng, CEO and Founder […]

In this episode, I am sharing a powerful shift that transformed how I work and why I work. I call it the Workation—a blend of focused creation and intentional rest that has become a non-negotiable part of my business rhythm. Born out of the chaos of the pandemic and refined through practice, the Workation started […]

Episode SummaryWhen you buy a business, are you really getting a company—or are you just buying yourself a job? In this conversation with Grant Findlay-Shirras, we explore the often-overlooked difference and why sometimes buying a job can actually be the right move if it aligns with your goals and lifestyle. Grant’s story is one of […]

The 5 Stages of the Creative Business Journey Every creative entrepreneur hits that moment where the fun fades and business feels heavier than it looks on Instagram. But here’s the truth: you’re not failing—you’re evolving. In this episode, Joké breaks down the five stages of the creative business journey: The Spark – when excitement and […]

Are you overlooking your wins? In this episode of the Creative Business Mindset Podcast, Joké breaks down a powerful lesson inspired by a coaching client. Too often, creative entrepreneurs normalize their breakthroughs so quickly that they forget to celebrate them. Instead of honoring progress, we skip straight to the next problem—and in doing so, rob ourselves […]

Creatives Under Pressure— A Spoken Word Tribute  Episode Summary In this powerful spoken word episode, Joké Durojaiye delivers a relatable, funny, and emotional tribute to every home stager who ever undercharged, overworked, and still made it look effortless. This is not just poetry. It is real talk with rhythm. You’ll find yourself nodding along, laughing […]

In this episode of Creative Business Mindset, I’m pulling back the curtain and telling the truth behind what really hit home at a recent business event where I was invited to speak. Spoiler: It wasn’t the strategy, the automation tips, or even the tech stack breakdown that had the biggest impact. It was one vulnerable […]

Originality Is Overrated: Make It Yours Instead Description: In this episode of Creative Business Mindset, we’re flipping the script on originality. You’ve been told to stand out by being 100% original — but what if that’s holding you back? Joké Durojaiye breaks down why the pressure to be “the first” is keeping creatives, coaches, stagers, […]