In this insightful podcast, I delve into the crucial difference between aggressive selling and the art of effective branding. Have you ever felt bombarded by salespeople, whether at a mall or as a tourist, pushing products regardless of your actual needs or desires? This common sales tactic often feels repulsive, and there's a good reason for it.

Together, we’ll explore why seeing customers as mere targets for sales is a failing strategy and how this approach contrasts starkly with successful branding. Through an in-depth analysis, we'll uncover the secret behind companies like Apple, who have mastered the art of branding, transcending beyond mere transactions to create loyal followers.

Join me as we unravel the secrets of successful branding and learn how to transform your approach from just selling products to creating a brand that customers are proud to be a part of. Whether you're a business owner, marketer, or just curious about the dynamics of consumer behavior, this video offers valuable insights into the art of branding.

Watch this podcast on YouTube: https://youtu.be/_K9tom5Zfq0

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My website: https://www.jzbzack.com

In this video JZB MEDIA CEO & Brand Strategist Zack Bosquez highlights a common mistake a lot of businesses make - not prioritizing their brand. Zack also provides some key insight about what brands need to start paying attention to if they'd like to get noticed, and make more money.

Follow Zack on Instagram: https://www.instagram.com/jzbzack/

Prior to being able to communicate who you are and why you exist, you must first understand who it is you are and why you exist. Seems easy enough, but you’d be surprised how many people skip right over this important step.

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Website: https://www.jzbmedia.com

Company Social:

Facebook: https://www.facebook.com/jzbmedia

Zack's Social:

Instagram: https://www.instagram.com/jzbmedia

As a business owner or marketing director one of your highest priorities should be to make a mark on your customers’ minds. Having a clear company identity (and surrounding systems) will help your company to create a recognizable, trusted, and consistent perception in your community or demographic - which helps to dominate customer attention and win loyalty. Without the differentiation that a clear identity provides, your customers/clients could easily move towards your competitors to do business with them instead.

A key factor for the success of any company is brand; when most people think of the word brand, the first thing that comes to mind is a logo. It’s true that a logo is a key brand element, and is the most up-front visual association with a company - but there’s so much more to a brand than just a logo.

The logo you create to represent your business is only there to help identify you, it’s not there to explain what you do.

Branding however, is the effort that you put in to increase the meaning of your logo, i.e, what your business means to others.

It's important to understand the differences here as you're working to increase the awareness of your business.

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Website: https://www.jzbmedia.com

Company Social:

FB: https://www.facebook.com/jzbmedia

CEO Social:

IG: https://www.instagram.com/jzbmedia

As a business owner or marketer your goal should be to communicate real value as it relates to your brand through various “mediums” of communication, so we wanted to briefly explain what that means.

☑️ Video is someone’s favorite way to consume content, but it’s not everyone’s

☑️ Audio is someone’s favorite way to consume content, but it’s not everyone’s

☑️ Written word is someone’s favorite way to consume content, but it’s not everyone’s

The best way to capture someone’s attention is to give them content in the way they prefer it.

Consider your brand presence (not just immediate ROI) as you’re building your social media marketing campaigns. There’s strength in the long game! In this video we unpack a new perspective for you to think about as it relates to unmeasurable ROI.

Authenticity, surrender, and discomfort can play a vital role in how we make decisions and process potential outcomes. In this episode we break down these different behaviors and apply them to real-world business and life scenarios to show how they really can set you apart and help you change the game. 

Follow me on Instagram: https://www.instagram.com/jzbzack/

It's becoming more and more prevalent that Brands are taking advantage of creators. Part of that is on them, part of that is on us. 

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In this episode I discuss the difference between being proactive, and reactive.

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