Throughout this podcast we will go through some strategies and techniques to help you shine light on your back-catalogue.

Highlights

→ Old music is always new music to someone who’s acquainted with it for the first time 

→ Kate Bush’s “Running Up That Hill” got a second life when being re-introduced on Stranger things, and picked up on TikTok!

→ Keep being creative about introducing your entire catalog

→ Look on your new releases as part of your entire curation process

→ Your Superfans are the ones to be found in your back catalog, they are the ones who’re walking a mile with you

→ Catalog Marketing is Storytelling - which is focused on the long term brand building

* Relevant Links: 

* A third of Spotify’s weekly Top Songs are now catalogue tracks — Music Ally

* 7 Predictions for the Music Industry in 2023 — Okayplayer.com

* “Catalog’s share of the consumption pie rose to 72.2% from 69.8% in 2021 while current music’s share fell from 30.2% to 27.8% over the same time period. Catalog total album consumption shot up 12.9% to 703.9 million while current total album consumption was up fractionally to 270.9 million.” — InsideRadio.com

* Spins Page examples: 

* Musical Journey 

* Utilize catalogue exposure towards a new release

* Create your Spins page - https://bit.ly/3IF4nN9

* Special Discount for Spins CCMSPIN30

* Join the Songcards Beta Program - https://beta.songcards.io/

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit unlockyoursound.substack.com