Episode 177: Alex Litoff is focusing on creating more ways for his customers to expand their relationship in 2025.

⏱️ Timestamps:

00:00:00 - Intro

01:31:00 - The 2025 retention challenge

03:08:00 - Multi-year deals: the secret weapon?

05:09:00 - The art of justifying price increases

07:33:00 - Multi-year contracts: a churn warning?

08:50:00 - Value persuasion vs. value discussion

09:39:00 - Can automation replace human persuasion?

10:42:00 - Price hikes we wouldn’t question

11:22:00 - Wrapping up

📺 Lifetime Value: Your Destination for GTM content

Website: https://www.lifetimevaluemedia.com

🤝 Connect with the hosts:

Dillon's LinkedIn: https://www.linkedin.com/in/dillonryoung

JP's LinkedIn: https://www.linkedin.com/in/jeanpierrefrost/

Rob's LinkedIn: https://www.linkedin.com/in/rob-zambito/

👋 Connect with Alex Litoff:

Alex's LinkedIn: https://www.linkedin.com/in/alex-litoff-6025a516/

Mentioned in this episode:

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