Creative Discipline With TheZachMichael

In this honest and inspiring episode, I sit down with Jenna LoMonaco, Head of Marketing at ONErpm, to talk about one of the most universal challenges in music: marketing.

With over 15 years of experience helping artists like Shawn Mendes, Nick Jonas, Childish Gambino, Elton John, and Mumford & Sons connect with fans and grow their careers, Jenna brings a deep, empathetic perspective on what it means to build and market your career.

Before leading ONErpm’s global marketing efforts across 43 offices in 28 countries, Jenna held pivotal roles at Island Records, Glassnote, and Girlie Action Media, where she learned first-hand how artists should market their music. One of her early career highlights? Leading the digital strategy that helped launch Shawn Mendes into a global star.

Now, at ONErpm—a tech-powered, artist-first platform—Jenna is helping shape the future of music marketing.

In this eye-opening episode, we dive into one of the most exciting and misunderstood income streams for musicians today: sync licensing—getting your music placed in film, TV, ads, video games, and more.

Sync licensing isn’t just for major label artists or hitmakers; it’s an opportunity available to any musician who knows how the system works. In this episode, we break down the essentials every artist, songwriter, and producer needs to understand to start making money through sync.

You’ll learn what music supervisors actually look for, how to make your tracks “sync-friendly,” the importance of owning your rights, and how to pitch your music the smart way. We’ll also cover common contract terms, fees, and pitfalls to avoid—so you stay protected and profitable.

Whether you’re brand new to sync or looking to sharpen your licensing game, this episode offers a clear, practical roadmap to turning your music into revenue through film, TV, and beyond—while keeping full control of your creative rights.

In this essential episode, we unpack one of the most overlooked yet critical parts of building a sustainable music career: collecting all the publishing royalties you’re rightfully owed.

Many artists leave money on the table simply because they don’t understand the complex world of music publishing—but you don’t have to be one of them. In this episode, we break down exactly how a publishing administrator can help you track, claim, and collect every type of royalty your music earns worldwide.

From performance and mechanical royalties to sync income and micro-payments from digital platforms, you’ll learn how publishing admin services make sure you get paid from every stream, sale, and use of your songs. Plus, we’ll cover how to register your works properly, spot missing revenue sources, and build a reliable, long-term income stream around your catalog.

Whether you're a songwriter, producer, or artist looking to secure your financial future—or simply curious about maximizing your royalties—this episode offers practical steps, insider knowledge, and actionable strategies to make sure you never miss a dollar you deserve.

In this empowering episode, we explore one of the most important yet often underestimated aspects of a sustainable music career: generating income without hitting the road.
Touring isn’t the only way to earn a living as an artist—and in this episode, we break down 10 proven strategies musicians can use to make money from their craft, all without stepping on stage.

From digital products and sync licensing to fan subscriptions, merch, online teaching, and more, this episode offers a clear, practical roadmap to building multiple revenue streams that support your creative independence. We’ll also dive into how to leverage your existing audience, use platforms strategically, and build long-term income around your music and brand.

Whether you're an artist looking for financial stability or just exploring new ways to monetize your music, this episode will give you the tools, ideas, and inspiration to grow your income and thrive—on your own terms.

In this value-packed episode, we dive into one of the most powerful tools for growing your music career in today's digital age: short-form content.
We’re sharing 125 creative, actionable short-form content ideas specifically designed to help musicians, producers, and songwriters stand out online, connect with fans, and stay consistently visible across platforms like TikTok, Instagram Reels, and YouTube Shorts.

Whether you're promoting a new release, building your personal brand, or simply trying to stay relevant in a fast-moving industry, this episode is your go-to content inspiration guide. Learn how to turn everyday moments, behind-the-scenes footage, storytelling, fan interactions, and musical creativity into engaging, scroll-stopping content.

If you’ve ever struggled with what to post or how to keep your audience engaged, this episode will unlock a fresh wave of ideas to help you show up online with confidence and consistency. Tune in and start creating content that converts followers into fans.

In this insightful guide to music marketing, we break down one of the most critical yet often overlooked aspects of a successful music career: how to effectively promote your music and build a dedicated audience.

This comprehensive guide explores key strategies for reaching new listeners, engaging your fanbase, and maximizing your exposure in an ever-evolving digital landscape. Learn the essentials of social media marketing, playlist pitching, influencer collaborations, email campaigns, and brand partnerships. Discover how data-driven insights, storytelling, and community-building can elevate your music and create long-term success.

Whether you're an independent artist, producer, or songwriter, this guide will equip you with the knowledge and tools to navigate the world of music marketing with confidence. Take control of your career, grow your fanbase, and turn your passion into a thriving business.

In this insightful episode of Creative Discipline with TheZachMichael, host and acclaimed music producer, songwriter, and composer TheZachMichael demystifies one of the most crucial yet misunderstood aspects of the music industry: music publishing.

TheZachMichael breaks down how music publishing works, why it’s essential for every songwriter and producer, and how you can start earning royalties from your music. He explores key concepts like performance rights, mechanical royalties, sync licensing, and publishing deals—empowering artists to take control of their careers and maximize their earnings.

Whether you're an independent musician, producer, or songwriter, this episode will equip you with the foundational knowledge to navigate the world of publishing with confidence. Tune in to learn how understanding music publishing can unlock new revenue streams and set you up for long-term success!

In this insightful episode of Creative Discipline with TheZachMichael, host and renowned music producer, songwriter, and composer TheZachMichael uncovers a powerful yet often overlooked opportunity for producers: crafting and selling sample packs.

TheZachMichael breaks down why sample packs are an essential tool for producers looking to generate passive income, expand their reach, and refine their sound. He explores how well-designed sample packs thrive in the modern music industry—fueling beatmakers, sync licensing, and content creators while providing a sustainable revenue stream.

Whether you're an experienced producer or just starting out, this episode will equip you with the knowledge to turn your unique sound into a valuable resource for other musicians. Tune in to discover how sample packs can unlock new creative and financial opportunities in your production journey!

In this insightful episode of Creative Discipline with TheZachMichael, host and acclaimed music producer, songwriter, and composer TheZachMichael dives into an underrated yet powerful opportunity for producers: releasing lofi music.

TheZachMichael explores why lofi is one of the most accessible and rewarding genres for producers looking to build passive income, expand their catalog, and sharpen their production skills. He breaks down how lofi music thrives in streaming, sync licensing, and playlist culture—offering producers a low-pressure yet high-reward creative outlet.

Whether you're a seasoned producer or just starting out, this episode will show you how tapping into the lofi scene can elevate your career, generate consistent revenue, and provide a fresh avenue for artistic expression. Tune in to learn why lofi might just be the missing piece in your production journey!

In this game-changing episode of Creative Discipline with TheZachMichael, host and accomplished music producer, songwriter, and composer TheZachMichael breaks down a crucial strategy for independent artists: skill stacking and building the right team.

TheZachMichael explores how mastering multiple skills—from songwriting and production to marketing and networking—can empower artists to take full control of their careers. He also dives into the importance of assembling a strong, reliable team to amplify your vision and scale your success.

Whether you're an emerging artist or a seasoned musician looking to refine your approach, this episode will give you the blueprint to work smarter, expand your capabilities, and build a team that aligns with your long-term goals. Tune in to learn how to stack your skills, delegate effectively, and take your artistry to the next level!