Explore the impact of generative AI on the creative industry and how it is redefining the value of creativity. Matt Scheckner and Valeria Balero discuss the evolving agency-brand value equation in an AI-driven world. This session highlights the opportunities and challenges of integrating AI into creative processes, offering insights into how AI can enhance creativity, streamline workflows, and transform traditional advertising strategies.

Speakers:

• Matt Scheckner, Founder and Chairman, Advertising Week
• Valeria Balero, VP of Marketing, Star

Take Aways:

1. Impact of AI on creative processes.
2. Redefining creativity in the digital age.
3. The evolving agency-brand relationship in an AI-driven world.

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