76 - January has a bad reputation as being the lull month for e-commerce. Everyone is all shopped out after the holidays and looking to reset and start fresh. Many brands think it’s a time to sit back and wait for the next big holiday or event. 

The Email Einsteins are here to change that. This week we’re rewriting January’s reputation! And all it takes is some fresh, new campaigns to engage and nurture those subscribers. 

Vira and Alissa cover all the classic, tried-and-true strategies in this episode, but the real power comes from standing out from the crowd. We share our unique twists like the ‘New Year, Same Me’ campaign to help make your emails shine. 

Let’s change January from a slump month into an engaging, brand-building powerhouse. 

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