Dave’s guest this week is Jordan Witmer, Managing Director of Retail Media & Consulting at Salt Media, where he helps brands unify creative, data, and performance across today’s fragmented retail media landscape.

Jordan’s journey spans Black & Decker, Hershey, and Johnson & Johnson (now Kenvue), giving him a rare, full-funnel view of how commerce, media, and measurement intersect.

In this episode, he and Dave unpack:

• Why ROAS isn’t dead — it’s just misunderstood
• How to balance brand goals and item-level data for smarter optimization
• The shift toward campaign-first creative that adapts across every platform
• Why physical retail is making a comeback in an AI-saturated world

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Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com

Producer: Jake Musiker