Creative Freedom with Lisa Robbin Young

You are in for a treat with Season 8 of the Creative Freedom show! We start things off with a bang by tackling one of the most essential yet frustrating topics in business: business models.

I know, I know, it's not the most glamorous thing to talk about, but hear me out. Whether you realize it or not, you already have a business model if you're bringing in any income from your biz. The real question is: is it actually working for you?

If you're not sure, don't worry. This episode dives deep into Creative Entrepreneurs' top 6 business model mistakes and how to fix them. Some are obvious, while others… not so much.

So grab a cup of tea (or something stronger!) and join me for this episode of the Creative Freedom show. You won't want to miss it!

I can’t believe 2022 is almost over! During the Creative Freedom Retreat last week, we began planning for 2023, and I think this particular episode is a perfect way to end Season 7 of the Creative Freedom Show and segway into the new year.

I’ve been in the online world for almost 30 years (zoinks!). I've been a business coach for almost 20 years. I've seen a lot, done a lot, and worked with many different clients in that time: direct sellers, solopreneurs, and now creative entrepreneurs. Over time, I put A LOT of content out there. Some of it resonates, some of it doesn’t, and in the process, you’re left carrying this sort of hodgepodge of “stuff.”

At the end of 2021, I got really clear that my message wasn’t landing with my right audience. Being in the online space for so long, I felt challenged to find someone I could trust. Someone who got ME. And most importantly, someone who wasn’t going to snow me (if you know, you know!) but would help me figure out exactly what I wanted my new messaging to be.

For the final episode of Season 7 and 2022, I’m sharing my interview with Dr. Michelle Mazur - where we demystify the process of rolling out and/or pivoting your message to reach YOUR right audience. Bonus: I’m also sharing the messaging guide we created for my business, so you can see how this works.

Ever been on a bad date? I mean a really bad date? One that was so bad you felt the urge to write a song about it? Have you ever been the subject of a song about a really bad date?

I’ve kissed a few frogs in my day, but none of them warranted the kind of song that Nile Rogers of the famous music group CHIC wrote back in 1981. He went out with a woman and at some point in the evening, she started expecting him to use his celebrity status for her benefit. The nerve!

This young lady may well be the first person to ever be canceled. Seriously. You may not know her name, but that date was so bad that Niles went home and wrote the song “Your Love Is Canceled” He equated cancellation to the way television shows are canceled. They’re just gone… never to be seen or heard from again.

In this episode, we’re going to take a closer look at what Cancel Culture Vultures are and how to protect yourself from their wrath - if that’s even possible. They’re vigilant about all the wrong things. They care more about being right than calling in for accountability. While they are a prevalent part of society at the moment, if you spend too much time worrying about them, it will stall your growth.

This is a bonus episode that you won't find anywhere else. Not on the blog, not on social. Only for our podcast listeners. Like an Easter egg, but it's Thanksgiving. So Happy Thanksgiving!

When you’ve got a capacity problem, something has to give - and we’ll talk more about that in an upcoming episode. But for today, let’s assume you’re ready AND you’ve got the capacity to play to a bigger audience. How do you jump from being a big fish in a small pond to a larger one? While you can’t control the outcome, you can do a few things. Leverage your “local” relationships, give yourself time to be seen and deepen relationships with the right folks, find your consistency rhythm, and above all, don’t take it personally when folks act like they don’t know you.

Being invisible - especially in your business - has advantages… some hidden advantages that you’re probably not even consciously aware of. Today, we’re going to shine a light on these perks of invisibility so that you can make some empowered decisions about when to step into your spotlight and when to stay carefully tucked away in the shadows. 

A few years back, while attending an abundance workshop, I encountered one of the scariest moments of my life! A particular exercise gave me, a business coach, a very “deer in the headlights'' moment but also, a breakthrough that changed the way I work with clients. Had my coach not taken just a few extra moments out of her agenda to help me with this roadblock, I might still struggle with the idea of holding onto something so much. I might have never fully launched the Incubator, which has helped our clients make millions of dollars in the 6 years we’ve been running it. Many of those folks started at zero, so that’s real revenue. Real lives changed that might not have happened if I hadn’t faced that fear.

What’s the lesson? An Environment of Empowerment can help you overcome your fears.

As I mentioned in our last episode, even Betty White had her haters. Making yourself a victim is something that you have influence over and I am here to help! It starts by not being an a-hole, creating an environment of empowerment for yourself, and fostering a sense of belonging with your existing audience, which in turn changes your audience into your Raving Fans.

The full episode shares more details.

One of the common fears that comes up with my clients time and time again is becoming a target for haters, cancel culture and trolls. I mean, the bigger they are, the harder they fall, right? The idea of having to deal with negative attention does not feel expansive, fulfilling, or joyful. I mean, no one wants haters, and when you’ve already got a full plate, comments and attacks can be the straw that breaks your back.

It leaves them thinking they have to choose safety over the real success that they crave.

BUT… Do you really have to choose between playing it safe or taking risks all the time if you want to be successful? Entrepreneurship is inherently risky, but is the only path to success found by taking BIG risks all the time? Do you really have to choose between safety and security and being successful at the level that brings the income, impact, and influence that you know is meant for you?

When I was 16, I was over-the-moon excited about getting my driver’s license. I wanted it SO bad. I had helped my brother study for his exam and I was pretty sure I had the study guide memorized. But I wasn’t prepared when Dad invited me out to drive.

“What? Me? On the road? But Dad, I don’t have my license yet! I don’t have my learner’s permit yet! That would be breaking the law! I don’t think I could DO that! I don’t think I’m ready for that.”

“Okay kid.”

He never asked me again. He asked my sister, a year later, but not me. I was hurt, angry, and didn’t understand why SHE was getting the invite, but I wasn’t. Couldn’t he see I was ready now? Couldn’t he see that I had more experience, more skill at driving than she did?

That was one of my earliest experiences with the Passed Over Paradox. Only, I didn’t know it yet. Let me break this down so you can see what was really going on here.

This is Creative Freedom - Empowerment for creative entrepreneurs. Where can-do inspiration and how-to education collide to help you Own your Dreams without selling your soul™.