How do you take a stand as a brand without losing your customers or your credibility?
In this episode of Creative Got Me, Michael Stars co-founder and CEO Suzanne Lerner joins Monique for a raw and unfiltered conversation on what it really means to build a values-driven brand that lasts.
Suzanne has done what few founders ever do: she’s run a successful fashion brand for 40 years, never taken a dollar of VC, kept 75% of production in LA, and built her company around real social impact—from reproductive rights to racial justice.
But this episode goes deeper than business.
Suzanne opens up about:
• The 3AM moment she decided to support abortion rights (even if it meant losing customers)
• How she and her late husband built Michael Stars from nothing• Her decision to stay independent and say no to outside funding
• How grief reshaped her leadership
• Why real brand activism isn’t a marketing campaign
• What she’s learned from 40 years of doing the right thing, even when it’s hard
You’ll walk away with lessons on integrity, longevity, and building a company you’re proud of without ever selling out.
If you’re a founder, marketer, or someone who gives a damn about doing business differently and building with purpose, this one’s for you.
⏱ Timestamps
0:00 – Suzanne’s 3AM decision to take a stand on abortion rights
3:00 – Co-founding Michael Stars with her late husband
5:00 – Why they refused to take venture capital
8:00 – How she keeps her husband’s legacy alive in the brand
11:00 – Building community through kindness and connection
14:00 – Her advice to new founders (and what most get wrong)
17:00 – Why 75% of Michael Stars products are still made in LA
20:00 – The financial reality of doing business ethically
22:00 – How resale (via ThredUp) fits into their sustainability mission
24:00 – What most brands get wrong about influencers
26:00 – Why customers can feel authenticity
30:00 – How Michael Stars balances trends with timelessness
35:00 – Choosing which social issues to speak on (and which to avoid)
38:00 – The truth about the VC funding gap for women
40:00 – How anyone can start funding women entrepreneurs
44:00 – Suzanne’s wild career path, from typist to global fashion CEO
48:00 – Her advice for finding purpose (and staying grounded in it)