What happens when an operational leader becomes the creative voice of a company?Andrea Womack, Chief Content Officer at Psych Hub, joins Felippe Silveira and Raff Marques in this episode to share how her background as COO helped her build bridges between structure and storytelling. From developing evidence-based training to creating content that feels deeply human, Andrea reveals how collaboration fuels innovation in mental health communication.Tune in for insights on:- Balancing operational structure with creative freedom- Breaking silos across teams in health tech- Building content that inspires hope and action in mental health careWant to keep the conversation going? Feel free to reach out to Andrea⁠⁠⁠, ⁠⁠⁠Felippe⁠⁠⁠ and ⁠⁠⁠Raff⁠⁠⁠ on LinkedIn. And to learn more about ⁠⁠Psych Hub and the work they’ve been doing in mental health care, check their website.Is there anyone you’d like to see here on the podcast? Send them our way: ⁠⁠[email protected]

How can storytelling make mental healthcare more human?
In this episode of Creative Health Tech, we sit down with Kelsey Chacon, Content Manager at Rula, to explore how storytelling can build trust, break stigma, and make care more accessible. Kelsey shares how her personal experiences inspired her work in mental health communication — and how Rula’s empathetic approach connects patients, providers, and partners in a more meaningful way.
We discuss:
• The role of storytelling in mental health and healthcare communication
• Finding the balance between empathy and information
• How to make long-form content engaging in a short-form world
• Collaborating with clinicians and patients for authentic storytelling
• Why authenticity and transparency are the future of mental health marketing
Want to keep the conversation going? Feel free to reach out to Kelsey, ⁠⁠⁠Felippe⁠⁠⁠ and ⁠⁠⁠Raff⁠⁠⁠ on LinkedIn. And to learn more about Rula and the work they’ve been doing in mental health care, check their website.
Is there anyone you’d like to see here on the podcast? Send them our way: ⁠⁠[email protected]

How do you create digital content that truly supports mental health—not just talks about it?

In this episode of Creative Health Tech, we talk to Danielle Kosecki, Senior Director of Content Design at AbleTo, a leader in virtual mental health care. Danielle shares how her team blends journalism, UX writing, and clinical collaboration to design experiences that are accessible, empathetic, and evidence-based. On this conversation we cover:

- What “evidence-based content” really means in digital health

- How to align UX writing with clinical and marketing teams

- Creating content at a 4th-grade reading level (and why it matters)

- The role of therapists in content creation

- Content governance in regulated healthcare environments

- The future of content design with tools like Figma + CMS + AI

Whether you're a health tech marketer, content strategist, or product designer, this episode is full of actionable insights on how to build therapeutic, trustworthy, and user-centered content in mental health tech.

Want to keep the conversation going? Feel free to reach out to Danielle⁠⁠⁠, ⁠⁠⁠Felippe⁠⁠⁠ and ⁠⁠⁠Raff⁠⁠⁠ on LinkedIn. And to learn more about ⁠⁠AbleTo⁠ and the work they’ve been doing in mental health care, check their website.

Is there anyone you’d like to see here on the podcast? Send them our way: ⁠⁠[email protected]

Medtech founders often lead with data, but it’s usually their story that inspires trust and drives impact.

In this episode of Creative Health Tech, Raff and Felippe sit down with Kelly MacDonald, founder of BraveTale, to explore the fine balance between technology and humanity in medtech branding and positioning. Kelly shares why personal purpose and storytelling are critical for founders, how brand strategy helps secure buy-in from investors and patients, and why leading with heart — not just data — drives stronger connections and growth in medtech.

Want to keep the conversation going? Feel free to reach out to ⁠⁠Kelly⁠⁠, ⁠⁠Felippe⁠⁠ and ⁠⁠Raff⁠⁠ on LinkedIn. And to learn more about ⁠BraveTale and the work they’ve been doing, check their website.

Is there anyone you’d like to see here on the podcast? Send them our way: ⁠⁠[email protected]

Working in health tech often feels like navigating a minefield: every decision is weighed against risks to the company, patients, and a bunch of other stakeholders. In trying to avoid mistakes, we can end up with overly cautious, even frustrating digital experiences.In this episode, we sit down with Adam Bunke, a seasoned design leader with deep experience across both startup and enterprise health tech environments. Together, we dive into the topic of design maturity in healthcare and explore how design teams can move from reactive to strategic — collaborating with regulatory, finance, and risk management teams to craft better, safer, and more human-centered experiences for everyone involved.Want to keep the conversation going? Feel free to reach out to ⁠⁠Adam, ⁠⁠Felippe⁠⁠ and ⁠⁠Raff⁠⁠ on LinkedIn. And to learn more about Evernorth and the work they’ve been doing, check their website.Is there anyone you’d like to see here on the podcast? Send them our way: ⁠⁠[email protected]

In this episode of Creative Health Tech, Felippe and Raff sit down with Jeff Hortman, SVP of Marketing at Well, to unpack how true personalization is reshaping digital health engagement. Jeff shares lessons on how Well applies gamification and incentives to drive real outcomes, and why storytelling and user research are foundational to Well’s marketing strategy.

We dive into:

• Why effective personalization is more important than just saying "we use AI"

• How guardrails and clinician-built pathways create trust in digital health tools

• What health tech marketers can learn from gaming and peer-to-peer testimonials

• The power of authentic storytelling in building credibility with both employers and end users

Whether you're leading a brand team, building a product, or trying to scale a health tech solution, this episode will give you a fresh perspective on how strategy, empathy, and creativity converge in modern healthcare marketing.

Want to keep the conversation going? Feel free to reach out to ⁠Jeff⁠, ⁠Felippe⁠ and ⁠Raff⁠ through LinkedIn. And to learn more about Well⁠ and the work they’ve been doing, check their website.

Is there anyone you’d like to see here on the podcast? Send them our way: ⁠[email protected]

How do you build a brand that feels welcoming, inclusive, and human—especially in health tech? In this episode, we chat with Winnie Hefner, Creative Director at Equip Health, about the power of visual storytelling in healthcare. Winnie shares insights on evolving Equip’s branding to reach both kids and adults, the role of diversity in design, and how creative teams can navigate challenges while staying true to their mission.

We also dive into:

• How lived experience and empathy shape health tech branding
• The importance of diversity in visual representation
• The role of data-driven creativity in strategic decision-making
• The balance between traditional and digital advertising in health tech
• How creative leadership can empower teams and foster innovation
  

Want to keep the conversation going? Feel free to reach out to Winnie, Felippe and Raff through LinkedIn. And to learn more about Equip and the work they’ve been doing, check their website.

Is there anyone you’d like to see here on the podcast? Send them our way: [email protected]

Join hosts Felippe Silveira and Raff Marques as we uncover how strategic creativity is shaping the future of health tech. In our very first episode, we’re discussing human-centric design in mental health tech. Our guest, Annamaria Greco, Head of Design at Koa Health, shares her journey from advertising to mission-driven health tech, the challenges of designing for sensitive user needs, and the role of usability, trust, and privacy in mental health apps.

We explore:

How design shapes user experience in digital mental health solutions

The power of illustration and branding in building trust

Why user testing and clinical collaboration are key to effective design

The future of mental health tech—shifting from reactive to proactive care

Want to keep the conversation going? Feel free to reach out to Annamaria, Felippe and Raff through LinkedIn. And to learn more about Koa and thework they’ve been doing, check their website.

Is there anyone you’d like to see here on the podcast? Send them our way: [email protected]