In this special two part series, Aaron and Hassan deconstruct how they used original content to drive sales for their respective projects. On this episode, Hassan discusses his content marketing strategy for his beauty brand, Haus Urban. He'll guide you through the following:

*Why it's important to have a clear point of view.

*How to pick a price point, and why it can make or break conversion rates.

*How video content helped bridge the familiarity gap between the brand and prospective customers.

*How to develop the kind of content that can be remixed and repurposed.

*Why the content should be reflective of the actual experience in real life.

*The importance of communicating to your audience without selling all the time.

Resources from the hosts:

Aaron Salazar presents the PTC Podcast: A theatre podcast exploring the process of Poseidon Theatre Company's work & tackling the issues and triumphs of being an independent theatre artist in New York City. Check it out here: tiny.cc/ptcpodcast

The Bunny Band is the skincare accessory taking over the world! You don't even know you need it until you have one. Learn more at bit.ly/2Hxehhk Use code: HUSTLEPOD for 20% off your first order!

In this special two part series, Aaron and Hassan deconstruct how they used original content to drive sales for their respective projects. On this episode, Aaron walks us through his strategy and learnings for his recent theatrical events. He'll guide you through the following:

*Development of a campaign storyline

*How to pick a price point, and why it can make or break conversion rates.

*How he branded his show, and why consistency is key.

*Why the content should be reflective of the actual experience in real ife.

*Making the most of your resources.

Part 2 will be available next week!

Resources from the hosts:

Aaron Salazar presents the PTC Podcast: A theatre podcast exploring the process of Poseidon Theatre Company's work & tackling the issues and triumphs of being an independent theatre artist in New York City. Check it out here: tiny.cc/ptcpodcast

The Bunny Band is the skincare accessory taking over the world! You don't even know you need it until you have one. Learn more at https://bit.ly/2Hxehhk Use code: HUSTLEPOD for 20% off your first order!

In this episode, Aaron & Hassan discuss the importance of reaching your customers outside of social media by creating and maintaining an email list, and what to do once you have one. Topics include:


•Using your offline events, shows, and networking opportunities to collect emails.

• Why you need exclusive consent before adding someone to your marketing list.

• Using your website as a portal to promote your email list and incentivizing prospective customers.

• Creating content for your emails that will engage your customers.

• How to create a sense of urgency and familiarity when reaching out.

Resources mentioned in this episode:

MailChimp: https://www.mailchimp.com

MailChimp Subscribe for ipad: https://apple.co/2JIm80S

SumoMe: https://www.sumo.com (Hassan refers to this as "App Sumo")

Resources from the hosts:

Aaron Salazar presents the PTC Podcast: A theatre podcast exploring the process of Poseidon Theatre Company's work & tackling the issues and triumphs of being an independent theatre artist in New York City. Check it out here: tiny.cc/ptcpodcast

The Bunny Bands have arrived! Our new microfiber skincare headband is the tool you didn't even realize you needed. Check it out here: https://bit.ly/2Hxehhk

In This Episode, Aaron & Hassan discuss how continuing to create, even when it's painful or inconvenient can pay off later. Today we cover:


•Making sure you're prepared for the next opportunity, whenever it shows up.

• Why all of your life experiences are leading you to where you need to be.

• How to not let rejection derail your progress.

• Why you want to be the kind of person that does a good job.

• Why being likable is more important than ever.

Resources from the hosts:

Aaron Salazar presents the PTC Podcast: A theatre podcast exploring the process of Poseidon Theatre Company's work & tackling the issues and triumphs of being an independent theatre artist in New York City. Check it out here: tiny.cc/ptcpodcast

The About Face 3 Step System is here and your face is more than ready.
Transform your skin and your life at www.hausurban.com. Use code: HUSTLEPOD for 20% off your first order!

In This Episode, Aaron & Hassan discuss the power of organization, and Hassan details his favorite tools and methods to make the most of your day. Today we cover:


• The psychology of organization: Why creative people resist process and order.

• Why you're not actually thriving in chaos.

• How to plan for your year, quarter, week and day.

• How to set yourself up to win daily.

• Creating a morning ritual you can count on to pull you through the day.

Resources from the hosts:

Hassan's favorite organizational tools:

Digital Planning/Notes: www.evernote.com

Music for Focus: www.focusatwill.com

Weekly Tasking Tool: https://bestself.co/products/weekly-action-planner

Life Planner: https://www.erincondren.com/lifeplanner-learn-more

Aaron Salazar presents the PTC Podcast: A theatre podcast exploring the process of Poseidon Theatre Company's work & tackling the issues and triumphs of being an independent theatre artist in New York City. Check it out here: tiny.cc/ptcpodcast

The About Face 3 Step System is here and your face is more than ready.
Transform your skin and your life at www.hausurban.com. Use code: HUSTLEPOD for 20% off your first order!

In This Episode, Aaron & Hassan discuss the traps your ego will set for you and how to jump over them. Today we cover:


• How the media you consume affects your subconscious.

• Why running your own race is the best path forward.

• How resentment of others bleeds into your work.

• Identifying jealousy vs inspiration.

• Understanding when there is a personal problem, vs when you made one up.

Resources from the hosts:

Aaron Salazar presents the PTC Podcast: A theatre podcast exploring the process of Poseidon Theatre Company's work & tackling the issues and triumphs of being an independent theatre artist in New York City. Check it out here: tiny.cc/ptcpodcast

The About Face 3 Step System is here and your face is more than ready.
Transform your skin and your life at www.hausurban.com. Use code: HUSTLEPOD for 20% off your first order!

In This Episode, Aaron & Hassan discuss the meaning and importance of authenticity. Today we cover:


• The glory and anxiety around power lunches.

• Why being self-deprecating is holding you back.

• The distinction between being 'real' and being stupid.

• Why being yourself is the unspoken key to success.

• The hunger for millennial knowledge.

• Why being an active listener builds the ultimate trust.

Bonus: Beyonce says "Thank You" to her own name, http://bit.ly/2GMtDi5

Resources from the hosts:

Aaron Salazar presents the PTC Podcast: A theatre podcast exploring the process of Poseidon Theatre Company's work & tackling the issues and triumphs of being an independent theatre artist in New York City. Check it out here: http://tiny.cc/ptcpodcast

The About Face 3 Step System is here and your face is more than ready.
Transform your skin and your life at www.hausurban.com. Use code: HUSTLEPOD for 20% off your first order!

Aaron & Hassan are back for Season 2 of the Creative Hustle Podcast! Join us as we dig through the rubble of what was once America, discuss business and personal goal setting for 2018, and the glory of Mariah Carey. Advice, Laughter, and Love await you this season. Subscribe today!

On this episode Aaron and Hassan discuss the importance of creating and a cohesive and professional digital presence. They'll take a deep dive on:

Brand Identity


◦ Why having a cohesive digital presence is important


◦ Social Media vs Your Website


◦ What your content says to your customer


◦ Why your digital storefront can be more important than your actual offering.


Visual Brand Value

◦ The Cost of looking legit 


◦ Using the proper formats 


◦ Design & Style: The politics of aesthetics

LOVE LETTERS:


Charlotte Cho, "The Little Book of Skincare" http://a.co/3lfPv3R

www.sokoglam.com

Phoebe Waller-Bridge, "Flea Bag" http://a.co/6H60ST3

Resources from the hosts:

Aaron’s latest production “The Cooping Theory, Who Killed Edgar Allen Poe?” Halloween Edition October 11 - 31 Only! Tickets Now On Sale Join us for this Paranormal Experience! Use code: CREATIVE for a discount on all tickets. www.knock3xs.com

The About Face 3 Step System is here and your face is more than ready.
Transform your skin and your life at www.hausurban.com. Use code: CREATIVEHUSTLE for 20% off your first order!

In This Episode, Aaron & Hassan discuss the science of collaboration and how to create the best results for yourself and your collaborators. Today we cover:


• Why networking is invaluable for business and how it is the bridge to collaboration.

• Why knowing and respecting your competitors is a strategy for long term growth.

• The distinction between joint ventures and sponsorships.

• Creating the possibility of collaboration and the best way to approach people you admire.

• How to vet potential partners and ensure the collaboration is beneficial for all parties.

• Defining roles and responsibilities and maintaining a sense of transparency.

LOVE LETTERS:


Bobby Newberry
 (Recording artist/choreographer)

Youtube: https://www.youtube.com/channel/UCu4_CkWwvToBbVxri7bqNgA

Soundcloud/Instagram/Twitter: @Bobbynewberry

“Insecure”- Available on HBO Go

Issa Rae Productions: https://www.youtube.com/user/actingrl112

Episodes engineered and produced by Gordon Palagi.

Resources from the hosts:

Aaron’s latest production “The Cooping Theory, Who Killed Edgar Allen Poe?” Halloween Edition October 11 - 31 Only! Tickets Now On Sale Join us for this Paranormal Experience! Use code: CREATIVE for a discount on all tickets. www.knock3xs.com

The About Face 3 Step System is here and your face is more than ready.
Transform your skin and your life at www.hausurban.com. Use code: CREATIVEHUSTLE for 20% off your first order!