In this episode, Aaron & Hassan discuss the importance of reaching your customers outside of social media by creating and maintaining an email list, and what to do once you have one. Topics include:

•Using your offline events, shows, and networking opportunities to collect emails.

• Why you need exclusive consent before adding someone to your marketing list.

• Using your website as a portal to promote your email list and incentivizing prospective customers.

• Creating content for your emails that will engage your customers.

• How to create a sense of urgency and familiarity when reaching out.

Resources mentioned in this episode:

MailChimp: https://www.mailchimp.com

MailChimp Subscribe for ipad: https://apple.co/2JIm80S

SumoMe: https://www.sumo.com (Hassan refers to this as "App Sumo")

Resources from the hosts:

Aaron Salazar presents the PTC Podcast: A theatre podcast exploring the process of Poseidon Theatre Company's work & tackling the issues and triumphs of being an independent theatre artist in New York City. Check it out here: tiny.cc/ptcpodcast

The Bunny Bands have arrived! Our new microfiber skincare headband is the tool you didn't even realize you needed. Check it out here: https://bit.ly/2Hxehhk