By Paul Heslop
The podcast currently has 16 episodes available.
Baily Richert made $50,000 in a few short months on Facebook - all without running any ads. In a recent article I found on Medium, Bailey (a online business coach for infopreneurs) shares how she effectively uses Facebook Groups to establish her authority figure and ad value to her target audience. Bailey shares step by step what she did and also how this can be applied to any service based business.
You can find her full article by clicking this link:https://medium.com/@baileyrichert/how-i-made-50-000-from-facebook-without-running-ads-8dfafec9ad6
Hosted by Paul Heslop. Paul Heslop Instagram @PaulHeslop or Visit : www.paulheslop.com to see what I'm up to.
Lululemon expands it's brick-and-mortar operation during the pandemic. While many retailers are pulling back, Lululemon is taking a different approach and able to expand during this Covid-19 pandemic.
We can learn three important lessons from Lululemon during this time and what they've done correctly to not just survive but thrive during this difficult time.
1- Over-communication
2 - Build a great product
3 - Create raving fans
Nikki Revis has an amazing story of how she purchased a failing business and turned it around into a great success. She didn't have the funds, but believed in her dream and creatively crowd funded the purchase. Within 6 months she doubled in size and continues to blow up! Nikki really has build a strong community, company culture and tribe of people that are loyal life long fans. Check her out at: https://revvupyourfitness.com/ and her instagram: @NikkiRevis. Go give her some love, she really is a scrappy and creative entrepreneur!
www.paulheslop.com
I had an epiphany. I have been using Old Spice deodorant for 23 years and realized I have stayed loyal to their brand all of these years because they introduced their brand to me during a transition in my life. Many think life transitions are rare, but if you stop and think for a moment, you'll realize there are so many ways for brands and products to serve customers in unexpected ways during these transitions in their lives.
visit : www.paulheslop.com for more
Company culture can be your most effective marketing tool. It's frustrating for all of us to be in the midst of a global crisis. With all of the uncertainty in the world, it's more important than ever to build a remarkable culture & share that with the world.
Imagine what it will be like when you have a brand that everyone wants to be a part of and all of the tools necessary to create a video series around that. It's time you start letting your culture do the marketing.
In this episode Paul & Laura go through the 4-part Framework of what Culture Marketing is and how it can help you market your business:
1- Messaging : Clarify your message to avoid any confusion on what you're all about.
2- Experiences : Consistently create mind blowing word-of-mouth experiences around your brand that will have everyone talking.
3 - Culture : Build remarkable company culture that both customers and employees flock to! Your culture is about to become your best marketing tool.
4 - Build a video series around the experiences and culture that you'll be proud to share.
www.paulheslop.com
Alli Kelley shares her advice on starting a successful blog around your niche. As of early 2020, she has over 200,000 page views per month 41,000+ followers on Instagram. Alli shares insight on how she built her following around a passion and niche and how she has scaled up. She gives practical advice on how to get going and grow your audience. Her blog found at https://longbournfarm.com/ gives simple homemade recipes and farm tips. You can find Alli on Instagram at https://www.instagram.com/longbournfarm/. Check out a short recap video on each podcast episode on Paul Heslop's instagram : https://www.instagram.com/paulheslop/. Enjoy & please rate, review and subscribe!
Devin and Lisa Graff have built multiple successful business from the ground up. From direct selling clothes with 1,200 reps under them, to starting their own boutique, to running their own dessert shop this power couple will definitely get your Creative Juices Flowing! The Graffs are solid entrepreneurs and even better people! We are lucky we get to live so close to them and also get to frequently divulge in their amazing dessert spot - Sweet Rolled Tacos. We discuss everything from building and motivating a young work force, to how they have built multiple businesses from the ground up through relationships. Give this a listen!
Please subscribe and if you would be so kind to give us a rating!
Paul Heslop: https://www.instagram.com/paulheslop/
Laura Heslop: https://www.instagram.com/laurahesl/
Devin & Lisa Graff: https://www.instagram.com/eveandmaeboutique/
Sweet Rolled Taco: https://www.instagram.com/sweetrolledtacosstg/
Creative Juice Show: https://www.creativejuiceshow.com/
We recently asked our Linkedin audience the following question: "What are the best in-office experiences/activities that you have heard a company do for it's employees?" We wanted to share the responses we received and add in our type ideas for building brand and company culture. What are you doing to build your brand culture? Let us know on Instagram or Linkedin. Listen to the end to find out the top 3 things we recommend you do (and that you can start tomorrow) to build a better company culture.
Paul Heslop Instagram: https://www.instagram.com/paulheslop/
Laura Heslop Instagram: https://www.instagram.com/laurahesl/
Subscribe to more content: https://www.creativejuiceshow.com/
Have you ever dreamed of traveling the world to the top resorts? How about doing it for free, better yet being paid to do it?! Addie Bell from https://www.jetsetandtravel.com/ does exactly that. She is invited by the top resorts in the world to come and stay at their resorts as a Luxury Travel Advisor. Addie is uniquely positioned to talk about experiences and how it's often the small things we do for customers that make a world a difference. We get a lot into Addie's origin story as well as if you are intersted in becoming a luxury travel advisor (aka travel the world as a real paid job) and what you can do to get started.
17:10 - Addie's origin story to that started her career.
26:50 - How you can get into the luxury travel advisor business.
Check out Addie on Instagram: https://www.instagram.com/jetsetandtravel/.
Paul Heslop Instagram: https://www.instagram.com/paulheslop/.
More exclusive marketing content: https://www.creativejuiceshow.com/.
Today on the Creative Juice Show, we interview Dale Majors. Starting with just $50, Dale began selling bike parts on ebay. That $50 turned into hundreds, then thousands and a decade later his business Bike Wagon became a top 10 cycling internet retailer with $10 million in annual revenue. One of the most impressive things about Dale is he created systems in his business that enabled him to take 2 months away each summer to travel abroad with his family during his highest revenue months. Dale talks about how the most important thing you can do for your business is working on yourself. How you have to separate yourself from the failures and successes of your business, from the ups and downs. Running a business will be a rollercoaster so if you aren't able to separate the two, it can be more difficult than it has to. This is a great episode with tons of amazing advice. We hope you enjoy!
Dale's free assessment quiz he mentioned in the podcast: https://dalepmajors.clickfunnels.com/venture-anyway-take-the-quiz
Free MasterClass from Dale: https://www.youtube.com/playlist?list=PLerK7TVM-FJPHpbpndKaUYF4b9plhUzzO
Paul Heslop Instagram : https://www.instagram.com/paulheslop/
Dale Majors Instagram: https://www.instagram.com/ventureanyway/
The podcast currently has 16 episodes available.