Creative Juices with Danyah Aossey

What happens when you build a six-figure business, and then realize it’s not making you happy? In this episode of Creative Juices, Danyah Aossey sits down with marketing strategist and WLF Creative Agency founder Savannah Jordan, to talk about the messy, honest side of entrepreneurship — from burnout and rebuilding to rediscovering joy in business.

Savannah reveals how she walked away from the “bigger, faster, more” cycle and restructured her business around impact, freedom, and client results. She also shares exactly how to build an organic marketing strategy that drives consistent sales, without losing your spark.

The episode explores:

• Why “niching down” isn’t always the answer — and what to do instead
• How to use buyer types to simplify your sales process and close with confidence
• The truth about scaling: burnout, boundaries, and rebuilding from scratch
• How the new era of organic marketing is transforming how brands sell online
• What it really takes to design a business that feels like freedom instead of a trap

If you’ve ever looked at your business and thought, “This doesn’t feel like me anymore,” take this conversation is your permission slip to do things differently.

More from Savannah:

https://www.wlfcreativeagency.com/

https://www.instagram.com/itssavannahjordan/

Let’s Connect:
https://www.instagram.com/danyah.aossey/
www.micmoguls.com

This podcast is produced by MicMoguls.com

Empathy transform the way we tell stories, create solutions, and connect with each other. In this episode Danyah sits down to unpack the power of empathy with Dr. Payal Beri, a clinical therapist turned empathy storyteller, host of Reframing Perspectives, and founder of the Storyteller Salon.

With a life shaped by global moves, cultural shifts, and work in psychology, Payal shares how empathy storytelling transforms the way we come together as humans for change. Together, they discuss the roles that curiosity and creativity play in human connection and problem solving.

In the episode, you'll hear about:

• Payal’s journey from therapist to empathy-driven storyteller
• What differentiates empathy storytelling
• How curiosity fuels creativity and innovation
• Why context and cultural nuance shape true understanding
• The Storyteller Salon: immersive experiences that shift perspectives

This conversation will inspire you to ask better questions, lean into curiosity, and reframe the way you tell stories. 

More from Dr. Payal Beri:

https://www.payalberi.com/

https://www.instagram.com/dr.payalberi/

https://www.linkedin.com/in/payalberi/

Let’s Connect:
https://www.instagram.com/danyah.aossey/
www.micmoguls.com

This podcast is produced by MicMoguls.com

How far can storytelling take you? For Jason Morena, it started with a GoPro and led to a global creative career working alongside Gary Vaynerchuk, Mike Posner, and now launching his own company, Steal Jason. In this episode of Creative Juices, Jason reveals to Danyah the behind-the-scenes lessons he’s learned from years in the creative trenches — from vlogging inside one of the busiest content teams in the world, to directing content strategies for a Grammy-nominated artist, to building a company designed to help others share their stories.

Danyah and Jason get into:

• Why storytelling is the most valuable skill in today’s creative landscape
• The grind, growth, and culture of Gary Vaynerchuk's creative team
• How Jason transitioned into creative direction for Mike Posner’s projects
• The lessons burnout can teach every creative professional
• Why Jason believes in doing free work strategically, and how it landed him major opportunities
• How Steal Jason is helping founders, artists, and brands bring their stories to life

This episode captures what it means to build a life around creativity, storytelling, and the courage to take big leaps. Tune in and prepare to be inspired on your own creative journey!

More from Jason:

https://www.stealjason.com/

https://www.instagram.com/jason.morena/

Let’s Connect:
https://www.instagram.com/danyah.aossey/
www.micmoguls.com

This podcast is produced by MicMoguls.com

From YouTube’s earliest days to online shops and podcast mics, Meghan Tonjes has lived through every evolution of online creativity. In this episode of Creative Juices, Meghan opens up about her journey from uploading covers in 2006, to navigating viral fame, building communities, surviving burnout, and reinventing herself in unexpected creative ways.

Danyah and Meghan get into:

• The early YouTube creator scene and building community before “influencers” existed
• Balancing creativity with the business side of brand deals, AdSense, and Patreon
• The realities of burnout and stepping away from being “chronically online”
• Finding joy in unexpected new creative outlets (like sewing and fabric design)
• How to nurture authentic creative friendships in a hyper-curated digital world
• Shifting perspective from “making content” to leaving a meaningful legacy

Whether you’re a longtime fan of Meghan’s content or a creator navigating your own online journey, this conversation will inspire you to embrace reinvention and make space for creativity that truly lights you up.

More from Meghan:

https://www.instagram.com/meghantonjes/

https://www.youtube.com/tonjes

https://meghan-tonjes.squarespace.com/

https://www.etsy.com/shop/oopsiebagsie

Let’s Connect:
https://www.instagram.com/danyah.aossey/
www.micmoguls.com

This podcast is produced by MicMoguls.com

In this episode of Creative Juices, Danyah is joined by brand director Caleb Ralston to talk all things creative leadership, content creation, and building a successful brand. Caleb shares how he went from self-taught high school videographer to leading content teams for Gary Vaynerchuk and Alex Hormozi and eventually building his own company.

Caleb discusses the evolving role of leaders in creative industries and how to manage inevitable creative burnout. He also shares his take on the evolving role of AI in a creative world, and why he believes this technology must be leveraged. 

In this episode, you'll hear about:

• The creative risks that helped Caleb stand out in a crowded job market
• What GaryVee's Trash Talk taught him about editing, innovation, and brand storytelling
• Transitioning from “doing the work” to leading teams and cultivating culture
• Creative burnout: why it’s real, how Caleb experienced it, and the systems he uses to reset
• Why AI is both terrifying and essential for the next generation of creatives

If you’re a creative trying to navigate the evolving content world, Caleb’s insights on leadership, taste, and longevity will hit home.

More from Caleb:

https://www.calebralston.com/

https://www.instagram.com/calebralston/

6-Hour Course: YouTubeHow to Build a Personal Brand (Full Course)

Let’s Connect:
https://www.instagram.com/danyah.aossey/
www.micmoguls.com

This podcast is produced by MicMoguls.com

In this deeply personal solo episode, Danyah opens up about the struggle of staying creative when the world feels overwhelming. From the constant influx of bad news to the dopamine-fueled distractions of social media, she asks: How do we keep making art when everything feels broken?

Whether you're a painter, writer, musician, or just trying to live creatively, this episode is a powerful reminder that art is often born from struggle—and that showing up, even in small ways, still matters.

In This Episode, Danyah Explores:

• The tension between global crisis and personal creativity
• Why the “quiet moments” are essential to staying creative
• The power of creative practice without performance or perfection
• Cross-stitching as a metaphor for slow, meaningful creative work
• How to resist burnout, comparison, and metrics-driven creation

"Your creativity might be hiding like a cat—you just have to coax it out."

If you’ve been feeling blocked, discouraged, or unsure if your creativity matters right now, this episode is your permission slip to keep making anyway.

Subscribe & Follow:
Don’t miss upcoming episodes diving into the real, raw, and often messy reality of living a creative life. Hit Follow and leave a review to support the show.

Let’s Connect:
https://www.instagram.com/danyah.aossey/
www.micmoguls.com

This podcast is produced by MicMoguls.com

In this inspiring full-circle conversation, host Danyah reunites with Katie, a creative entrepreneur who has transformed personal grief, career pivots, and viral moments into a thriving online presence and a clothing brand, Bad Witch Designs.

Katie’s journey takes us from chasing Hollywood dreams to grieving the unexpected loss of her mother, all while building an online presence that is heartfelt, hilarious, and undeniably human.

She opens up about leaving LA, restarting life in Georgia, and the moment her TikToks unexpectedly went viral. It started with Harry Potter skits, then evolved into raw and honest reflections on life after loss. From letting go of old dreams to finding creative purpose in chaos, Katie shares what it truly looks like to reinvent yourself again and again.

In this episode, you’ll hear real talk on:

• Failing (and freeing yourself) from the “dream job”
• Going viral without trying
• Launching a clothing brand from a place of desperation and joy
• Grieving in public and giving yourself grace
• Why her new 9-to-5 brings more creativity, not less
• How creativity can be therapy, resistance, and reinvention all at once

Whether you are in a season of transition or simply craving permission to be more human online, Katie’s story will resonate.

Follow Katie on:

TikTok: @badwitch1126

Instagram: https://www.instagram.com/katierachel26

Explore her brand: badwitchdesigns.com

If you enjoy this episode, please follow, rate, and leave a review. It helps more creatives find the show.

Let’s Connect:
https://www.instagram.com/danyah.aossey/
www.micmoguls.com

This podcast is produced by MicMoguls.com

What does it really take to make a living as a creative, without burning out? In this episode, Danyah sits down with award-winning documentary filmmaker, video strategist, and content creator Alex Gasaway to unpack the real behind-the-scenes of creative entrepreneurship.

Alex shares her journey from self-taught filmmaker and college athlete to building a sustainable freelance career, working with major nonprofit media platforms like Invisible People, and navigating the emotional weight of putting your creativity out into the world. In the conversation, they explore why structure is essential to creative freedom and how to cultivate discipline, consistency, and self-trust as a creative. 

Whether you're a freelancer, content creator, filmmaker, or just trying to figure out how to balance your art with your life, this episode is packed with honest insights and hard-earned wisdom!

More from Alex:
https://www.instagram.com/alexgasaway/
https://www.alexgasaway.com/
https://www.youtube.com/alexgasaway

Let’s Connect:
https://www.instagram.com/danyah.aossey/
www.micmoguls.com

This podcast is produced by MicMoguls.com

On this episode of Creative Juices, Danyah sits down with the electrifying force that is Dixie Krystals: The dazzling cruise ship diva and alter ego of performer and creative architect John White. From musical theater roots to global cruise ship stages, Dixie has built more than a persona — she’s created a brand, a business, and a movement. 

They dive into the strategy behind drag as a full-time creative career, the discipline required to perform night after night at sea, and the emotional impact of connecting with audiences across cultures. From custom couture to pandemic pivots, Dixie shares how she’s turned artistry into sustainability, and how drag can be both deeply personal and powerfully universal.

Love the episode? Be sure to follow, rate, and review Creative Juices. Catch you next week!

More from Dixie Krystals:
https://www.dixiekrystals.com/
https://www.instagram.com/dixiekrystals/?hl=en

Let’s Connect:
https://www.instagram.com/danyah.aossey/
www.micmoguls.com

This podcast is produced by MicMoguls.com

Joining Creative Juices for the first episode is the one and only Rashel Hariri, multi-talented host of the podcast She’s Interesting. We’re talking all about what it means to build a life, career, and creative identity after 30 — especially for millennial women who feel like they’ve outgrown the mainstream content and conversations.

Rashel shares how she’s flipping the script by creating content for women over 30, tackling the VC gender gap, embracing fractional work, and building a business that actually fits her life. We also dive into adult friendships, funding, side quests, and the wild magic of showing up fully as a woman in her creative power. 

Hit play to hear the full conversation, and don’t forget to follow or subscribe so you don’t miss what’s coming next on Creative Juices!

More from Rashel:
https://rashelhariri.com/
https://www.instagram.com/rashelhariri/
https://podcasts.apple.com/ca/podcast/shes-interesting-with-rashel-hariri/id1709503027

Let’s Connect:
https://www.instagram.com/danyah.aossey/
www.micmoguls.com

This podcast is produced by MicMoguls.com