Brant Menswar is a speaker, author, entrepreneur, and he is also a former rock star! He is the founder and CEO of Booky Call, a revolutionary book discovery app. In this interview, we discuss values-based leadership, especially how to practice creativity as one of the non-negotiable core values in leadership. Brant also shares insights on how he came up with the innovative design of BookyCall that has expanded its user base so drastically in less than one year since the inception of the idea.