Wilf Gregory is one of the music industries most respected and recognised promoters.
Wilf started out as a DJ from the age of 16, and his work ethic and relentless calculated risk taking alongside his business partners has seen him on an upward trajectory ever since.
From legendary D&B brand Metropolis to being part of the duo North Base, founding and directing Annie Mac's Lost & Found Festival, Hideout, Worried About Henry and conquering other continents with Rolling Loud & Afro Nation. The list of brands is almost endless.
We discuss everything from building these events brands, the dangers of the party lifestyle, sobriety, the inspiration behind establishing drugs charity The Loop and what the landscape of the music industry may look like in a post Covid-19 world.
North Base Instagram: https://www.instagram.com/northbaseuk/?hl=en
The Loop (Drugs Charity) Website: https://wearetheloop.org/
The Loop Instagram: https://www.instagram.com/theloop_uk/?hl=en