Most solopreneurs are stuck in funnel gymnastics—tweaking templates, polishing lead magnets, rewriting email sequences—and calling it “building a business.” In this episode, Scott dismantles that entire model and walks you through the simple, human-to-human Client Conversation Engine he and his clients use to consistently attract great-fit clients without pressure, tricks, or digital-marketing BS.

You’ll learn why traditional funnels burn time, energy, attention, and money for a 2% conversion rate—and what to do instead. Scott breaks down the four-part system that routinely converts 20–38% of the right people into paying clients: Icebreaker → Diagnostic → Low Ticket → Mid/High Ticket.

This episode covers:

* Why funnels fail most solopreneurs (and what they cost you)

* How to start 100+ real conversations without ads or launch theatrics

* How to turn content into qualified conversations

* Clean boundaries that keep you out of the friend zone

* Tracking the right numbers so you know exactly what to optimize

* The real face of imposter syndrome (fear that it might actually work)

* The “deathbed conversation” that forces clarity about what game you’re really playing

If you’re done hiding in productivity, done polishing offers in a vacuum, and ready to actually attract paying clients—this episode gives you a blueprint that works.

Go deeper into principle-based business building, subscribe to Transcendent Solopreneurship for weekly essays, trainings, and behind-the-scenes coaching breakdowns.

Paid subscribers get access to the Solopreneur Success Circle community, weekly live calls, private tools, and direct support.

If this was helpful, here are 3 next step:

1. Subscribe to the the YouTube channel for more honest, principle-based solopreneur content. → [Click Here] to check out the YouTube Channel2. Subscribe to Transcendent Solopreneurship on Substack for deeper training and tools.

3. Comment with your biggest takeaway or question so we can dig in together!

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit creativeonpurpose.substack.com/subscribe

Funnels aren’t just clunky. For most solopreneurs, they are expensive, exhausting, and out of integrity.In this episode of Creative on Purpose Live, Scott Perry breaks down why traditional digital marketing funnels (avatars, fake urgency, ethical bribes, and endless “nurture” sequences) are wrecking your time, your energy, and your trust with the people you want to serve. Then he walks you through a simple, honest alternative: a client attraction Conversation Engine that lets you spend most of your time doing the work you actually started your business to do.If you’re a purpose-driven solopreneur who wants a steady stream of right-fit clients without funnel gymnastics, this is for you.In this video you’ll learn:* Why typical “high-converting” funnels are misaligned with your values* The hidden costs of funnels in time, attention, energy, and ad spend* The principle behind becoming *preeminent* in your offer, not your funnel* How the Icebreaker → Diagnostic → Low Ticket → Mid/High Ticket flow works* Why this Conversation Engine converts better and feels better than funnels* How to start implementing this system in your own businessChapters0:00 – Why we’re done with digital marketing BS1:04 – Who this is for and what today’s session covers3:18 – The funnel fallacy: avatars, power offers, and fake urgency6:05 – The real cost of funnels for solopreneurs (time, money, burnout)11:08 – The alternative: preeminence and the Client Attraction Conversation Engine13:38 – Icebreaker questions, diagnostics, and low-ticket Inbox Catalyst24:18 – How to get started, next steps, and ongoing supportGo FurtherIf this resonates and you want more principle-based help building a business that funds and fits your life (without funnels), subscribe to Transcendent Solopreneurship on Substack for weekly essays, workshops, and tools.

Paid subscribers get access to the Solopreneur Success Circle, monthly deep-dive workshops, and the Cornerman Coaching app that helps you implement what you learn.Got questions or want to experience the Conversation Engine yourself?Answer this icebreaker in the comments or via DM:* What excites you most about what you do?* Or: What’s the number one thing you’re trying to move forward right now, and what’s the biggest obstacle?---Resources Mentioned:* “Build a Client Attraction System That Actually Works” article on Transcendent Solopreneurship* Client Attraction Conversation Engine workshop replay (for Circle / Inner Circle members)* Inbox Catalyst: 2-week, 5-email coaching sprint (low-ticket starter offer)* Voxer Velocity and Cornerman Coaching (for deeper, ongoing support)---If this helped, do three things:1. Subscribe to the the YouTube channel for more honest, principle-based solopreneur content.[Click Here] to check out the YouTube Channel2. Subscribe to Transcendent Solopreneurship on Substack for deeper training and tools.

3. Comment with your biggest takeaway or question so we can dig in together.

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit creativeonpurpose.substack.com/subscribe

Most solopreneurs don’t fail because of a lack of effort—they fail because of how their system is designed. In this episode of Creative on Purpose Live, Scott Perry breaks down the three hidden reasons solopreneurs stall out on Substack (and everywhere else)—and shares the virtues and frameworks that will help you finally build momentum.

You’ll discover:

* Why your system is already perfectly designed for the results you’re getting (and how to redesign it for success).

* How chasing algorithms and gurus keeps you distracted from what actually works.

* Why going it alone leads to burnout and delusion—and how to find the right support.

Scott also introduces the three virtues of solopreneurship—Receptivity, Restraint, and Responsibility—and how each connects to the frameworks inside the Purpose-Driven Prosperity Model OS: Close the Gap, Forever Offer, and Be a Blessing Marketing.

Subscribe to Transcendent Solopreneurship on Substack for more episodes, tools, and workshops.

If you’re ready to stop chasing marketing tricks and start building a business that funds and fits your life, this episode is your reset.

Listen + Learn:

* Stop thinking in terms of “hope and hustle” and start applying system design.

* Shift from distraction to discipline through clarity and connection.

* Replace isolation with community and accountability.

Ready to elevate your solopreneur skills? Join the Circle.

Prefer to watch? Click below!

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit creativeonpurpose.substack.com/subscribe

Discover the real secret to building a solopreneur life that’s happy, purpose-driven, and sustainable — without digital marketing BS. In this episode of Creative on Purpose Live, Scott Perry (publisher of Transcendent Solopreneurship) sits down with Veronica Llorca-Smith from The Lemon Tree Mindset to explore purpose, belonging, failure, empathy, and how to turn your creativity into your lifestyle.If you’re building a business that funds and fits the life you actually want, this conversation will help you stay grounded in what matters most — your values, your community, and your purpose.Subscribe to Transcendent Solopreneurship on Substack for more insights, frameworks, and real conversations that help you build a business without digital marketing BS.

---⏱️ Chapters00:00 – Welcome & Introduction to *Creative on Purpose Live*01:00 – Veronica’s Journey: From Corporate Life to Creative Living04:00 – The Power of Belonging and Building Community12:00 – Defining Purpose and Turning Creativity into a Lifestyle20:00 – The Stories We Tell Ourselves and the Power of Reframing25:00 – Overcoming Failure, Fear, and Perfectionism38:00 – Escaping Comparison and Playing Your Own Game44:00 – Empathy, Connection, and Building Meaningful Communities50:00 – Practicing Self-Empathy and Becoming Your Own Best Supporter54:00 – Final Thoughts: Planting Your Lemon Tree---💡 Key Takeaways* Purpose isn’t something you find — it’s something you practice.* Community and belonging are the foundation of sustainable success.* Failure isn’t fatal; it’s feedback. Zoom out and see the full journey.* Comparison steals joy — play *your* game, not someone else’s.* Empathy starts within: treat yourself with the same grace you give others.---🎧 Listen, Learn, and Lead with Purpose.Subscribe to Transcendent Solopreneurship for more principle-based conversations and resources for purpose-driven solopreneurs.

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit creativeonpurpose.substack.com/subscribe

This is a free preview of a paid episode. To hear more, visit creativeonpurpose.substack.com

Funnels are expensive and inefficient for purpose-driven solopreneurs. In this workshop preview, Scott Perry reviews the foundational principles behind Seth Godin’s Unleash the Idea Virus and repurposes them as a framework for turning your Forever Offer into a sticky, sharable promise that spreads itself.

This first segment (0:00–9:55) explores why funnels fail, what makes the Idea Virus approach so powerful, and how it connects to the Purpose-Driven Prosperity Operating System:

* The Forever Offer (your core, repeatable promise)

* The Be a Blessing Marketing Web (your organic client attraction network)

* The Close the Gap Process (your system for continuous growth and refinement)

If you’re tired of the digital marketing hamster wheel, this is your invitation to build a business that fits and funds your ideal life.

Listen & Learn (Free Preview)

0:00 — Welcome + who this is for1:22 — The real problem with funnels2:20 — Why this framework matters4:05 — How the Purpose-Driven Prosperity OS connects to the Idea Virus6:05 — Forever Offer vs. Power Offer8:12 — Be a Blessing Marketing Web: the alternative to funnels9:45 — What comes next (teaser for the full workshop)

Continue Listening

The full episode includes the complete walkthrough of Seth Godin’s seven Idea Virus levers—how to identify your hive, engage sneezers, package your idea, and extend its lifecycle for effortless spread. Inner Circle subscribers also get:

* The Idea Virus Worksheet

* Access to the Idea Virus Architect GPT

* Bonus replay and notes (for Circle and Inner Circle members)

Upgrade to keep listening and access all resources

Become a paid subscriber to Transcendent Solopreneurship for full workshop access, exclusive tools, and live coaching opportunities inside the Solopreneur Success Circle.

In the Full Episode (Paid Subscribers Only)

10:02 — The seven Idea Virus levers11:13 — Crafting your manifesto (10 words or fewer)13:03 — Identifying your hive and sneezers17:26 — Medium, smoothness, and velocity21:10 — Lifecycle strategy and permission layer31:14 — Client-attraction metrics and real-world results34:10 — Workshop wrap-up + access instructions

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit creativeonpurpose.substack.com/subscribe

I didn’t have to juggle my gransons yesterday afternoon, so I hosted a pop-up AMA yesterday and responded to some fantastic questions posed by subscribers. (Click their names to learn more about the difference they make!)

* MJ Viederman asked about working with the Ideavirus Architect GPT that I created for the Inner Circle.

* Katherine Palmer & Manon Doran asked me about my least favorite idea or quote from Stoic philosophy.

* Brie-Anna Willey asked for advice on getting comfortable with doing live broadcasts.

* Lisa Bennett asked for advice on starting a business around two of her passions (painting and travel).

* Lorenzo Holmes asked for tips on crafting and fine-tuning a client attraction system.

You can hear my responses by clicking the audio replay above or the video replay (with time-stamped chapters) below.

More Noodle Candy For Your Weekend

In case you missed it, we kicked off a three-part Purpose-Driven Prosperity Model OS Quickstart Series on Monday. This week we did a deep dive how to build your Forever Offer. Click the links below to catch up.

* An Offer That Endures

* Forever Offer Foundations

Next week we begin our deep dive into Be a Blessing Marketing and how to free yourself from digital marketinng BS.

If you’d like to learn more about how to create an irresistible, self-spreading offer that evolves and endures, I recently hosted two trainings on this topic. Click the links below to watch the replays.

* How to Create an Offer That Spreads Itself

* How to Make Your Offer Go Viral Fast

It’s Better in the Circle

If you’re ready to get real about building a business on your terms that funds and fits the life you want, you’ll find the community, content, and coaching you need in the Circle. Click the button below to upgrade your subscription and your business.

Have a question you’d like me to answer? Share it in the comments before noon ET this Sunday, October 26th. I’ll answer any and every question.

Have a fantabulous weekend!

Scott

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit creativeonpurpose.substack.com/subscribe

Can you build a thriving solopreneur business without social media, funnels, or digital-marketing tricks?

In this candid pop-up broadcast, Scott shares what changed after deactivating LinkedIn and Instagram, stepping away from Facebook, and doubling down on Substack and a conversation-first client path.

You’ll hear the backstory of leaving a “successful” $10K/month funnel, rebuilding from scratch on Substack, and why a values-led, search-driven platform beats algorithm chasing for purpose-driven creators.

You’ll learn

* Why “profitable but miserable” isn’t a strategy—and how to redesign your work around life

* The Substack-first, funnel-free client path: Icebreaker → Diagnostic → Low-ticket traction → Ongoing coaching

* How leaving social platforms increased equanimity, focus, and creative output

* Why copy hacks, avatars, and launches underperform vs. principle-based service and data

* The mindset shift from selling to helping people choose their next step

Key moments

* 00:00 Welcome & intention for the session

* 01:05 From $10K/month funnel to starting over on Substack

* 04:56 Designing a life-first business (10 hours/week)

* 06:46 Social media as outposts vs. Substack as a search engine

* 12:06 The Purpose-Driven Prosperity Model (offer, audience, system)

* 20:04 Life after deactivating socials: clarity and focus

* 24:24 Conversion by conversation, not coercion

Resources

* Purpose-Driven Prosperity Model:

* Forever Offer

* Be a Blessing Marketing

* Close the Gap (client attraction)

* Related training mentioned:

* Q3→Q4 review and numbers on YouTube (Creative on Purpose channel)

Subscribe to Transcendent SolopreneurshipGet the trainings, worksheets, weekly community calls, and coaching prompts to implement a funnel-free business that funds and fits your life.

Paid members (Circle & Inner Circle) receive the All-Access Vault and priority coaching opportunities.

Thank you, Shannon MacKinnon, Penny Harris ACC, Gerry Burger, and many others for tuning into my live video! Join me for my next live video in the app.

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit creativeonpurpose.substack.com/subscribe

If you’re tired of guessing your next move, this episode walks you through a clean, principle-based way to set a quarterly priority and success plan.

I audit my Q3 results and show exactly how I’m setting my Q4 objective using Close the Gap—a lifestyle-first, data-driven approach for solopreneurs who want progress without digital-marketing gimmicks.

You’ll hear how to write a clear lifestyle statement, choose a SMART 90-day goal, find the real bottleneck (not just generic “lack of time”), and optimize a simple, no-funnel client-attraction system. I also share the specific metrics and conversion targets I’m raising for Q4—and the few moves I’m making to get there.

In this episode

* A reality check on quarterly planning that actually serves your life

* Lifestyle-first success statements that guide every decision

* SMART goals grounded in first principles and system reliability

* Constraints vs. bottlenecks (and why most people fix the wrong thing)

* A no-funnel client attraction flow you can measure and improve

* My Q3 → Q4 numbers, lessons, and priority shifts

Chapters

* 00:00 Reality check & goals for the session

* 01:21 Rules of engagement: clarity, integrity, action

* 06:09 Lifestyle-first planning & SMART 90-day objectives

* 13:31 Constraints vs. bottlenecks: choose your true priority

* 19:16 Data review: the no-funnel attraction system

* 24:40 Q3 results → Q4 targets & the two focus moves

* 43:30 Implementation guidance & next steps

Resources

* Frameworks: Close the Gap, Forever Offer, Be a Blessing Marketing

* Inner Circle All-Access Vault: trainings, worksheets, and coaching GPT prompts

Subscribe to Transcendent SolopreneurshipIf you want the trainings, worksheets, community calls, and coaching prompts that help you put this into practice, subscribe to Transcendent Solopreneurship.

Paid members (Circle & Inner Circle) get weekly calls, monthly deep-dives, the Vault, and priority coaching opportunities.

Prefer to watch? Here’s the video replay.↓↓↓

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit creativeonpurpose.substack.com/subscribe

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit creativeonpurpose.substack.com/subscribe

If you’re tired of guessing your next move, this episode walks you through a clean, principle-based way to set a quarterly priority and success plan.

I audit my Q3 results and show exactly how I’m setting my Q4 objective using Close the Gap—a lifestyle-first, data-driven approach for solopreneurs who want progress without digital-marketing gimmicks.

You’ll hear how to write a clear lifestyle statement, choose a SMART 90-day goal, find the real bottleneck (not just generic “lack of time”), and optimize a simple, no-funnel client-attraction system. I also share the specific metrics and conversion targets I’m raising for Q4—and the few moves I’m making to get there.

In this episode

* A reality check on quarterly planning that actually serves your life

* Lifestyle-first success statements that guide every decision

* SMART goals grounded in first principles and system reliability

* Constraints vs. bottlenecks (and why most people fix the wrong thing)

* A no-funnel client attraction flow you can measure and improve

* My Q3 → Q4 numbers, lessons, and priority shifts

Chapters

* 00:00 Reality check & goals for the session

* 01:21 Rules of engagement: clarity, integrity, action

* 06:09 Lifestyle-first planning & SMART 90-day objectives

* 13:31 Constraints vs. bottlenecks: choose your true priority

* 19:16 Data review: the no-funnel attraction system

* 24:40 Q3 results → Q4 targets & the two focus moves

* 43:30 Implementation guidance & next steps

Resources

* Frameworks: Close the Gap, Forever Offer, Be a Blessing Marketing

* Inner Circle All-Access Vault: trainings, worksheets, and coaching GPT prompts

Subscribe to Transcendent SolopreneurshipIf you want the trainings, worksheets, community calls, and coaching prompts that help you put this into practice, subscribe to Transcendent Solopreneurship.

Paid members (Circle & Inner Circle) get weekly calls, monthly deep-dives, the Vault, and priority coaching opportunities.

Prefer to watch? Here’s the video replay.↓↓↓

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit creativeonpurpose.substack.com/subscribe