Creative on Purpose

In this special episode, Scott Perry sits down with Seth Godin to explore the ideas that shaped Scott’s new book, The Coaching Business Prescription. The conversation goes deep into Seth’s signature concepts—“First 10,” the smallest viable audience, choosing your customers on purpose, and why generous, specific work outperforms chasing scale every time.

They also dig into resistance, fear, purpose, affiliation, and what it actually means to do work that matters. If you’re a coach, freelancer, or solopreneur trying to build a meaningful, profitable practice without playing the guru game, this one’s worth your full attention.

You’ll hear:• Why “First 10” is the antidote to chasing mass attention• How specificity beats scale in modern coaching and freelancing• Why choosing your audience is choosing your future• How generosity changes your work and your results• The real lever you control: perception and action• Purpose as practice—not destiny• How to build affiliation, peer circles, and rooms worth being in

A reflective, challenging, and deeply practical conversation with one of the most influential thinkers in modern creative work.

Go Further

* CLICK HERE to Learn How to Achieve Greater Business Success WITHOUT Digital Marketing BS.

* CLICK HERE to Grab Your FREE Business Priority & Success Plan Audit.

If this episode hit home, speak up!Drop a comment. Tell me what idea landed hardest for you. If you want more solopreneurs doing meaningful work to hear conversations like this, hit Restack and help spread it!

Prefer to watch?

Click here for the livestream replay.

For solopreneurs building a business that fits their life:If you want weekly, principle-based guidance that actually helps you move your business forward, subscribe to Transcendent Solopreneurship on Substack. It’s where I share the clearest, most actionable insights on building a purpose-driven, prosperous solo business.

If you listen to this show, you’ll want to be there.

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit creativeonpurpose.substack.com/subscribe

Laurel Portié, founder of adcoachingfor7.com, shares how to make social media work for you (instead of the other way around).

This is one of the concepts that informed some of the ideas I baked into my latest Amazon best-seller, The Coaching Business Prescription.

This is a member-supported publication. Subscribe for free or support for as little as $7.50/month to join the conversations in the comments and the weekly live community calls.

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit creativeonpurpose.substack.com/subscribe

In today's episode, I speak with Janet Bartoli, founder of Bartoli Consulting Group.

Creative on Purpose is a show about making a better living and a bigger impact by defining, developing, and delivering the difference only you can make.

I’m your host, Scott Perry, Chief Difference-Maker at CreativeOnPurpose.com.

This is a member-supported publication. Subscribe for free or support for as little as $7.50/month to join the conversations in the comments and the weekly live community calls.

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit creativeonpurpose.substack.com/subscribe

Dan Nicholson, the author of Rigging the Game, shares the virtues and value of Closer > More.

This is one of the concepts that informed some of the ideas I baked into my latest Amazon best-seller, The Coaching Business Prescription.

This is a member-supported publication. Subscribe for free or support for as little as $7.50/month to join the conversations in the comments and the weekly live community calls.

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit creativeonpurpose.substack.com/subscribe

In today's episode, I speak with Randy Massengale, professor and leadership coach.

Creative on Purpose is a show about making a better living and a bigger impact by defining, developing, and delivering the difference only you can make.

I’m your host, Scott Perry, Chief Difference-Maker at Creative on Purpose.

If you're ready to play your game on your terms without compromise, visit CreativeOnPurpose.com to get started now!

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit creativeonpurpose.substack.com/subscribe

Nic Peterson, the author of Bumpers, shares the virtues and value of Function > Form.

This is one of the concepts that informed some of the ideas I baked into my latest Amazon best-seller, The Coaching Business Prescription.

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit creativeonpurpose.substack.com/subscribe

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit creativeonpurpose.substack.com/subscribe

In today's episode, I speak with Sonia Davive, author of Master Your Disguise.

Click here to learn more about Sonia and the difference she makes.

Creative on Purpose is a show about making a better living and a bigger impact by defining, developing, and delivering the difference only you can make.

I’m your host, Scott Perry, Chief Difference-Maker at Creative on Purpose.

If you're ready to play your game on your terms without compromise, visit CreativeOnPurpose.com to get started now!

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit creativeonpurpose.substack.com/subscribe

What impact can Difference-Maker Coaching Coaching have on your business (and life)?

No one is more qualified to answer that than Jeff Merk, who works with Scott to develop his program to help purpose-driven entrepreneurs unlearn getting in their own way. Tune in to learn:

• About Jeff


• Jeff's Challenge Before Hiring Scott


• Why Jeff Chose Scott


• How Scott helps Jeff


• Coaching's Impact on Jeff's Business


• How Jeff's Life Has Changed


• Where Jeff Would Be If He Hadn't Invested in Herself


• Why Book a Call With Scott Now

Ready to fix what’s missing, broken, or needs work in YOUR coaching business so you can fill your programs and consistently reach your monthly revenue goal in 90 days (or less) working on your business just 30 minutes a day? Click here to book a FREE 15-minute call with Scott.

Let’s fix your offer, find your audience, and create a sales strategy that lets you do more of what you love (coaching) and less of what you hate (marketing). Don’t die with the difference only you can make still inside.

Click the link above, and let’s get you going today!

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit creativeonpurpose.substack.com/subscribe

In today's episode, I speak with Howard Getson, CEO of Captalogix.

Click here to learn more about Howard and the difference he makes.

Creative on Purpose is a show about making a better living and a bigger impact by defining, developing, and delivering the difference only you can make.

I’m your host, Scott Perry, Chief Difference-Maker at Creative on Purpose.

If you're ready to play your game on your terms without compromise, visit CreativeOnPurpose.com to get started now!

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit creativeonpurpose.substack.com/subscribe

In today's episode, I speak with Nic Peterson, author of Bumpers and founder of the Guardian Academy.

Click here to learn more about Nic and the difference he makes.

Creative on Purpose is a show about defining, developing, and delivering the difference only you can make.

I’m your host, Scott Perry, encore life coach, author of The Art of Encore Living, and Chief Difference-Maker at Creative on Purpose.

Ready to play your game all in and full out? Visit CreativeOnPurpose.com to get started now!

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit creativeonpurpose.substack.com/subscribe