Arielle Nissenblatt is the Community Marketing Manager at Descript and founder of the EarBuds Podcast Collective. With a diverse background in the podcast industry, she has experience as a studio manager, an in-app curator at Castbox, a festival organizer at Outlier PodFest, and more. She is also part of the organizing team behind the Podcast Taxonomy project, an international, multidisciplinary collaborative standard for recognizing roles and credits in podcast production. On this episode, she shares some out-of-the-box podcast marketing strategies and reveals the common mistakes people make when starting new podcasts.

Key Takeaways:

- Scams are the latest podcasting trend.

- Creative ways to market podcasts

- The current state of podcasting ad revenue

Episode Timeline:

1:36 Are there too many podcasts?

3:30 Tod's podcast entropy theory

4:15 Creative ways to market podcasts

5:15 Promo swaps

7:30 Is there a podcast ad revenue recession?

8:45 Why podcasting is such a great platform for advertisers

9:45 Scams are the new true crime.

12:00 "The Confidence Game"

13:00 The biggest mistakes people make when starting a podcast

13:50 Getting an objective opinion on your podcast

15:50 Ask your audience questions.

16:50 Is the comedy genre too crowded?

19:10 Descript's Squadcast remote recording platform

This episode’s guest:

• Arielle Nissenblatt

• Learn more at www.ArielleNissenblatt.com

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