Creative Potential

Creative Potential

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Creative Potential episodes

  • Episode #45 - Appreciating the Journey with Ingrid Green

    Truth is stranger than fiction and humans lean towards real stories. Ingrid wants to share the gritty details of how you or your organization failed & succeeded-- the journey that led to where you are now. Let's tell your story. As for Ingrid, she grew up in Canada's arctic where she attended French Immersion and earned a world record in an aboriginal game. Ingrid studied architecture at college in Washington DC and Waterloo ONT. She worked for two general contractors in Calgary, Alberta on a total of 3 million sqft of commercial builds and freelanced remotely in social media from beautiful Los Angeles. Diversity is in her DNA. Ingrid is the host of Detroit Black Tech and Founder 2 Founder

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    37 min
  • Episode #44 - Strategies to Increase Sales with Nick Stagge

    For the past 20 years Nick has been obsessed over the consumer journey and the ways brands create better buying experiences. Although the way people buy has dramatically changed over time, Nick believes commerce is ripe for disruption – where trust and credibility become the foundation of all buying experiences.

    Nick has spent more than 10 years in retail, owning customer interactions across the Western United States for Zumiez – the global leader in action sports retail. During his time in retail he recognized most brands were taking a passive role in the customer experience. Set out to change that dynamic, he joined Skullcandy in 2010 to build an active global channel strategy focused on empowering sales associates to drive retail sell through. In 2012 Nick moved to GoPro to lead global brand advocacy through experiential product education with retailers, distributors, media, athletes, creators, and end users.

    Recognizing many brands were still struggling to amplify advocacy, he accepted a marketing leadership role at ExpertVoice – the world’s largest advocacy platform, where Nick was responsible for helping brands like Reebok, The North Face, Purina, Oakley, and others to create comprehensive advocacy strategies designed to increase loyalty and drive sales. Nick is a contributing author for the American Advertising Federation, Utah Business, and is featured in numerous marketing and technology publications. Nick is often on stage at conferences around the globe, sharing insights on what makes the best brands in the world.

    He enjoys leading all areas of marketing including B2B and B2C as Nick believes the core of all marketing is rooted in telling authentic stories, building trust, and delivering exceptional customer experiences. Some of his specialties include: content marketing, advocacy programs, retail, demand generation, consumer acquisition, product marketing, writing, and public speaking.

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    23 min
  • Episode #43 - Creating Lasting Impact with Jon Sahn

    Jon is a passionate and dedicated professional who leverages and nurtures charitable relationships to improve programs. He's a skilled communicator motivated by challenging work and developing strategically designed programs which tackle the United Nations Sustainable Development Goals.

    Jon is the Executive Director of iCause Global which accelerates community-led change by soliciting donations for "recycled" business financing. This innovative approach supports social entrepreneurs and vetted social impact businesses without the need for repetitive donor solicitations.

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    27 min
  • Episode #42 - Sharing Your Story with Dawn Herscher

    Dawn is an award winning speaker / TedX speaker and storyteller!

    Her gift is in storytelling. Gone are the days where we tell people what we’re going to tell them, and then we tell them we told them. The current formula for success is making them care-period! We have one way to reach people, and that is with words, so if you care, AND YOU SHOULD, about the words you choose for reaching your audience, you need a professional with superstar ability.

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    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    23 min
  • Episode #41 - How To Supercharge Your Life With Phil Birss

    Phil Birss is the author of 'The Supercharged Entrepreneur' - How to supercharge your life, avoid burnout, and maximize your entrepreneurial potential.

    Extract from Chapter 7: The Extraordinary Day. "I set aside one whole day each week for personal thinking time. Time to think, reflect and consider my next steps as a business owner, partner and father. Time dedicated to the 'great work'. I call this my ‘Extraordinary Day’.

    My ‘Extraordinary Day’ is full of work that excites and challenges me. Work that drives my business forward with purpose and vigour. Work which requires me to push the limits of my imagination. One of the joys of the ‘Extraordinary Day’ is the huge variety of work it brings. Friday is my ‘Extraordinary Day’ and you will usually find me doing a combination of reviewing the growth plans for my business, brainstorming new marketing campaigns, creating content for my podcast, or simply pondering my next big step as an entrepreneur.

    As an entrepreneur your creative energy is the driving force behind your business and the ‘Extraordinary Day’ frees your mind to ponder the challenges of today and the endless possibilities of tomorrow. If, like me, you love a tapas working lifestyle filled with interesting and inspiring work, then your next ‘Extraordinary Day’ won’t come around quick enough."

    TRAINING PROGRAMME - DIGITAL LEADERS

    Phil is the Course Director and Principal Trainer for our unique 6 month training programme called Digital leaders. A course exclusively for anyone who is looking to generate leads and build brand awareness. In addition, you will learn the latest digital marketing techniques, share ideas with a peer group and develop a world-class digital strategy that will power the growth of the business.

    Sign up here - https://bit.ly/2FFzE1q

    SPEAKING Phil delivers keynote talks and runs training seminars on the subjects of entrepreneurship and marketing. He is a guest lecturer at the University of Liverpool, Liverpool John Moores University and Liverpool International College.

    PODCAST & AUTHOR - SUPERCHARGED ENTREPRENEUR

    An entertaining and insightful podcast featuring fascinating insights in to the world of marketing and business growth.

    New episodes released every week.

    - Watch on YouTube: https://bit.ly/2HUUtZg

    - Listen on Apple: https://apple.co/2GztAKp

    - Listen on Android: https://lnkd.in/dEdgTa9

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    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    26 min
  • Episode #40 - Building "Glocal" Ecosystems With Gustavo Liu

    Gustavo is the founder of EAT Launchpad, which is a dynamic digital platform for personalizing entrepreneurship to help propel founders, teams, organizations to align with stakeholders for execution, growth and scale.

    Angel investments | deep-tech powered platforms.

    Passionate about composable systems and building "glocal" ecosystems. Born in Asia, raised in Latin-America, educated in UK/North-America, professional career building a global business. Language of fluency English, Spanish, Portuguese, Chinese and Taiwanese

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    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    30 min
  • Episode #39 - Changing The World For The Better With Lauren Kress

    Lauren Kress is the host of the Grow Your Brand podcast and Founder of The Change Makers Collective: a science-led growth consultancy for visionary thinkers and leaders who are changing the world for the better.

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    40 min
  • Episode #38 - Storytelling and Relationship Building with Mickey Desai

    Desai is a master storyteller and relationship builder. You can count on him to be an enthusiastic, dependable individual with a passion for helping people find fulfillment. Podcast Appearances He Is The Host, Producer & Editor of The Thing About Cars & Nonprofit SnapCast & Editor of Dinner Tonight Atlanta

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    35 min
  • Episode #37 - The Gentle Business Revolution™ with Sarah Santacroce

    12 years of running an Online LinkedIn Consulting business inspired a yearning in Sarah to create a global movement that encourages people to bring more empathy and kindness to business & marketing. She called it The Gentle Business Revolution™. Besides a podcast with the same name Sarah is currently working on a book to inspire heart-centered entrepreneurs to question their assumptions when it comes to marketing & give them permission to market their business their way!

    When she’s not working, she loves adventure & traveling, yoga & nature walks or hanging out with her family.

    Send in a voice message: https://anchor.fm/original-salescast/message


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    24 min
  • Episode #36 - Creating a Groundswell with Scott Martin

    Scott Martin helps entrepreneurs to control their marketing spend and predictably grow their business by delivering high impact strategies. Balancing common sense and sometimes unconventional strategies. What he does is mentor, teach and consult on scaling business rapidly, sustainably and exponentially. How? Balance between growth hacking and long term strategic programs. Why? In his view, most approaches are inadequate because short term marketing and conventional approaches fail to deliver reliable results. He calls this Groundswell Marketing.

    Send in a voice message: https://anchor.fm/original-salescast/message


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    30 min

About Creative Potential

From the publisher's feed

Welcome to the Creative Potential Podcast - in the face of something new, how do you know if something has Creative Potential?