Nate Nichols, founder and creative director of Palette Group, gives us insights into how he built his career from the ground up. From living in a warehouse, to working a multimillion dollar campaign with Hyundai, to a life-affirming trip to Haiti, Nate shares how staying true to a strong set of values led him to start his own company: a leading creator of honest, culturally relevant video content that challenges all things “trite”.