Creative Smoothie

Marketing Automation is a powerful tool that, when implemented smartly, can help you build and scale businesses in record times. Identifying manual tasks and organizing them in automated systems will reduce the time spent on boring manual tasks so you can focus on better serving your clients. 

But beware- bad automation can hurt you and your business.  Tune in and find out how to avoid that.

Do you dread "selling" yourself and your services? Then you want to listen to this episode! Conscious Marketing is being the correct opportunity for the correct person at the correct time. Listen to this small episode to find out what conscious marketing really is and how it can help you. 

It's crucial to understand how systems shape our daily lives and how identifying repeating systems can help us achieve our goals easier.  If you want to optimize your daily tasks, this is a good place to start! enjoy!

What's up everyone? It's been a second.

2021 threw some curveballs at all of us. Life taught me how to bat a few challenges that I had never gone up against before, and I am thankful.

I did take a small break from Creative Smoothie, but we are back every Monday and Friday with micro-episodes between 4 and 15 minutes long. In this way, you can digest them easily and extract ACTIONABLE tips that you can apply in your day to day life as a coach, creative or entrepreneur.

I am excited to be back with the show, where we will talk about:

- The journey of entrepreneurship
- Leading a creative life of flow
- Conscious Marketing (made specially for those who hate to sell themselves or their product)
- Managing our own life management, habits, routines and health as part of a complete and fruitful life.

Ready? Set. Go!

Juanita Pastrana is a Freelance Designer and Community Manager, working with various startups and companies throughout Colombia, her birth country. 

She earned her BFA in Advertising and Branding and went straight into the industry, working as an Art Director for Havas Chicago. 

She’s worked with big clients such as Mike’s Hard Lemonade, Orbitz, National Association of Realtors, Autozone and the Hispanic Heritage Month. 

She then moved back to Colombia amid the pandemic, where she began working as Head of Marketing for Go Elegido, a ride sharing app startup. 

She’s now a full-on freelancer and entrepreneur, with an exciting new business offer that we will hear about really soon in the future. 

She is also the recipient of a Red Dot Award for Design Excellence for the mock commercial we created together for Sonnet Insurance called “What’s The Best That Could Happen?” 

Juanita and I won a bunch of other awards together, as we teamed up throughout college and our first internships. She was the Art Director, and I was the copywriter.

In this episode she talks about the advertising industry, fostering team-work energy and about what she has learned from collaborating with major companies like Google and Delta. 

So join us in the creative conversation we have today, and if you’re not already subscribed hit that sub or follow button!

Let’s get this started!

Max Acevedo or Maximiliano for those who don’t know him, is currently a Senior Product Designer at Devbridge. He has worked for companies like GE Transportation and HP. 

He has a degree in Industrial Design and a Master's in Design Management. 

Max helps research and develop complex design systems that resolve various urban, digital, and physical problems. Honestly, he knows about this a lot more than I do, and that’s why I am so excited to have him here today. 

He’s also the Co-Founder of Two Under, a golf clothing company that sponsors young ambassadors of the sports. It’s not surprising, taking into account his professional Golfing experience. 

In this episode, Max goes deep into what Good design really is, he explains how to conduct research that matters and even walks us through his creative process. 

Max is an open book of information, and after my talk with him, I learned that I am not as thorough as I thought I was when it comes to research. Tune in and find out more about successful services and why products that seem good fail on the market. 

Oh, and before I forget, if you haven’t already, please subscribe to the podcast. I want to get free knowledge out into the world to as many people as possible, so thank you for helping me out! Enjoy. 

Duke Greenhill is an award-winning storyteller, writer, marketer, filmmaker, professor, creator, and producer of integrated omnichannel stories for multinational and high-end brands.

 He has nearly two decades of professional experience, 13 of which were spent in senior leadership positions at agencies and channels like R/GA, CBS News, SRCP. 

He’s touched and overhauled entire brands, like MasterCard, Tiffany & Co., L’Oréal, Ritz-Carlton, the Government of Monaco. He has also worked on two U.S. presidential campaigns, tapping into conscience and emotion across media channels and generations.

Since 2019, he holds the Chair Of Advertising and Graphic Design position at the Savannah College of Art and design.

He possesses a very unique integrative background including marketing and advertising, Hollywood films, entrepreneurship, screenwriting, and broadcast news. 

In this episode of Creative Smoothie, Duke Greenhill walks us through how he convinced huge luxury brands to make the digital shift as well as the necessary tools he believes every creative person needs in order to succeed. 

Tune in and find out exactly how high-performance creatives like Duke keep themselves inspired and prevent burnout. 

Emily  is currently Vice President and Creative Director at the Advertising Agency MullenLowe in New York City

In the past, she has worked as a creative leader and Copywriter at various other ad agencies such as Momentum Worldwide, 360i, Havas New York, and Translation. She led campaigns for multi-national brands such as American Express, McDonald's/ NFL, HBO, PayPal, Keurig, and State Farm. 

She has won a wide array of awards and honors, including A Cannes, 6 One Show Pencils and a Webby, amongst many others.

A public speaker, she has been a part of various conferences such as the McCann Worldgroup Leadership conference, Times Up Advertising, The American Advertising Federation.

She was also a professor and Chair of Advertising at the Savannah College of Art and Design from 2016 to 2018, during which I was lucky enough to have her as my first Advertising Professor. 

Join us as we dive into the role of Advertising and brands in pop culture, the complex world of coming up with ideas and about handling multi-national accounts, and building their brand. There are so many tips that Emily gives throughout the episode, so stay tuned!

Creative Smoothie is a bi-weekly podcast where I get high-performing creative minds to share their tips and tools on unleashing your true creative potential.

It was designed for those who aspire to enter creative careers, start a creative business, or simply need a high-dose of inspiration. 

My name is Vlad Herescu and I am a Freelance Copywriter and Advertiser with over 3 years of professional experience. In November 2020 I was let go by the Advertising Agency I worked at, so I decided to become a full-time freelance copywriter and content marketer. 

I created this podcast for two main reasons: To learn and to help others learn. To ask the questions that others won’t, so we can get to the answers that others can’t. 

I am excited to have you here, so join me on the quest and find how to unleash your creative potential. 

Subscribe to Creative Smoothie today and never miss an episode!