The consumer has changed. Values and behaviors are shifting, and what’s emerging is a newfound emphasis on “me” as luxury, and on transformative, personal experiences that transcend product or brand. As a result, the retail industry is undergoing, not an extinction, but an evolution – a pivot away from telling consumers how to think, feel and buy, towards regaining trust, and rebuilding meaningful relationships with the new consumer. In Episode 4 of Creative Spaces, we’re joined by retail marketing and analytics expert, Margaret Moraskie, as she relates her journey, and the step back from her thirty-year tenure from the industry as a way to gain critical perspective in both her professional and personal life. In our fourth installment, we’re looking at the current and future consumer landscape, what “I am the new luxury” means for brands, and how the increasing use of technology like artificial intelligence will ultimately require a human insight to achieve its full value.

Fashion & Creativity with Boston Proper's Sheryl Clark by PMX Agency

Performance: Jourdan Urbach with Chris Paradysz & Mike Visceglia by PMX Agency

Creativity is the root of successful entrepreneurship, and in Episode 2 of Creative Spaces, we’re joined by serial entrepreneur and retired classical violinist, Jourdan Urbach, to discuss his various ventures in creativity. Led by PMX Agency CEO, Chris Paradysz, and renowned NYC bassist, Mike Visceglia, the interview takes a deep dive into the critical moments of creative vulnerability, and how they have the power to transform ideas into break-through solutions for the challenges that businesses face every day. Jourdan shares his unique journey from professional musician to tech entrepreneur, his methods for fostering innovation in a team, and the ways he has been able to successfully utilize creative problem solving to bring new value to the world.

The worlds of music and marketing converge. Our interviewees discuss the powerful benefits of applying an open and creative mindset in the musical setting, and how marketers can draw connections to tap creativity within their organizations and in interactions with today’s complex consumer. Through the elements of risk-taking, trust and a shared dedication to creative exploration, musicians and marketers are able to determine innovative solutions to the problems they face on a daily basis.

In our kickoff episode of Creative Spaces, PM Digital CEO, Chris Paradysz, is joined by renowned bassist, Mike Visceglia, and multi-instrumentalist/singer, Rebecca Haviland, to discuss the powerful benefits of approaching any business with an open and creative mindset. With strong correlations made between the music and business landscapes, our interviewees draw connections to how marketers can tap creativity within their organizations, their strategies and in interactions with today’s complex consumer. They ultimately conclude that through the elements of risk-taking, trust and a shared dedicated to creative exploration, musicians and marketers alike are in a position to cultivate innovative solutions to the problems they face on a daily basis.