Creative Spark Podcast

As part of our #AtHome with the British Council programme, we in partnership with University of Leicester are launching a series of Creative Spark Podcasts which will help you learn the tools and processes that help you become a creative entrepreneur and learn how 

The topic of this podcast is ‘Innovating your Products’ (bold) Today’s Podcast will discuss why its important to innovate your products in your creative enterprise and how to go about doing so. The discussion includes an overview of what innovation means in a Central Asian context, why its important for entrepreneurs to innovate, and the process of turning an idea into an innovation. We also discuss the role of the business model in evaluating ideas and innovations in your enterprise.  

About the speakers

Dr Marta Gasparin is Associate Professor of Innovation and Design Management at the University of Leicester. She explores how design and innovation emerge, how value is created, and the role of the actors (objects, managers, designers) in the various innovation processes, drawing on ideas from science and technology studies. She is also interested in design theory and the epistemological dimension of innovation, in particular in the relation between design and aesthetic. 

Aigerim Tarbagatayeva is a business coach in Kazakhstan who helps start ups to think about their businesses and products as they grow the company.                          

In this podcast series, we discuss business competences that creative enterprises need to develop in order to succeed, such as marketing, innovation, social media use, accounting and finance, pitching for funds, and relationships with supplies and customers. We will also discuss hot topics such as sustainability and slow design.

The topic of this episode is ''Managing a Creative Organisation''. In it we discuss the topic of managing creative organisations.  So, in this episode we will think about managing your creative enterprise. The way you lead and manage your organisations will impact on all of the other aspects of your work. It will help you to make the most of those 10 critical areas that we talked about in Podcast two and help your staff to learn their jobs and roles more effectively.

In the second half of the podcast we have an interview with Jim Willis, who is the Managing Director of Bulb Design Studies in Leicester, UK. Jim discusses his experiences of managing in the creative industries and shares his ideas on how to work with your staff.

The topic of this episode is ''Finding your Market Opportunities'' being able to identify and exploit opportunities as they arise is a key part of being a successful entrepreneur.

In this weeks podcast we will be discussing the questions who is a creative entrepreneur and what is a creative entrepreneur. We will think about the characteristics that make someone a creative entrepreneur and some of the different kinds of jobs that creative entrepreneurs do. 

We also think about the reputation of the creative industries and how they are viewed from the outside. In the second part of the podcast we outline 10 top tips for becoming a creative entrepreneur.

As part of our #AtHome with the British Council programme, we in partnership with University of Leicester are launching a series of Creative Spark Podcasts which will help you learn the tools and processes that help you become a creative entrepreneur.