Every successful campaign starts with knowing exactly who you’re trying to reach. In this episode, Jen and Lauren unpack the first step in Creative Springs’ five-step campaign framework: identifying your audience. They’ll share how to build detailed user personas, dig into both demographic and psychographic insights, and uncover where your audience spends their time — online and offline. You’ll learn how to turn audience research into smart, strategic targeting that sets the foundation for every creative and tactical decision that follows. Whether you’re refining an existing campaign or starting from scratch, this episode will help you focus your efforts where they’ll matter most — with the people you actually want to reach.