Every successful campaign starts with knowing exactly who you’re trying to reach. In this episode, Jen and Lauren unpack the first step in Creative Springs’ five-step campaign framework: identifying your audience. They’ll share how to build detailed user personas, dig into both demographic and psychographic insights, and uncover where your audience spends their time — online and offline. You’ll learn how to turn audience research into smart, strategic targeting that sets the foundation for every creative and tactical decision that follows. Whether you’re refining an existing campaign or starting from scratch, this episode will help you focus your efforts where they’ll matter most — with the people you actually want to reach.

Most campaigns fail before they even start — not because the ideas aren’t good, but because no one stops to ask the right questions. In this episode, we’re breaking down the five-step framework we use at Creative Springs to turn guesswork into strategy — and strategy into results.

From identifying your audience and crafting the right message to setting your strategy, implementing tactics, and analyzing what worked (and what didn’t), we’ll walk you through how to frame a campaign for success from the very beginning.

Whether you’re launching your first marketing campaign or refining your next big idea, this episode will give you the structure, insights, and mindset to make sure your efforts connect, convert, and create real impact.

This is The Anatomy of a Great Campaign — let’s get into it.

Most campaigns fail before they even start — not because the ideas aren’t good, but because no one stops to ask the right questions. In this episode, we’re breaking down the five-step framework we use at Creative Springs to turn guesswork into strategy — and strategy into results.

From identifying your audience and crafting the right message to setting your strategy, implementing tactics, and analyzing what worked (and what didn’t), we’ll walk you through how to frame a campaign for success from the very beginning.

Whether you’re launching your first marketing campaign or refining your next big idea, this episode will give you the structure, insights, and mindset to make sure your efforts connect, convert, and create real impact.

This is The Anatomy of a Great Campaign — let’s get into it.