If you’re still running Meta ads like it’s 2017, this episode might sting a little.

In this week’s conversation, I sit down with Jon Loomer to talk about what’s actually changed inside Meta Ads and why so many advertisers are still clinging to tactics that no longer move the needle.

We get into:

• Why micro targeting is no longer your edge
• The illusion of control inside Ads Manager
• What Andromeda actually is
• Why creative now matters more than targeting
• What creative diversification really means
• Why you don’t need 50 ads to test properly
• Whether Meta will fully automate ads in the future

This is a strategic, honest discussion about how Meta advertising works in 2025 and where it’s heading in 2026.

If you run ads for your own business, manage client campaigns, or feel like performance has shifted and you’re not sure why, this episode will give you clarity.