Ads work best when they’re planned — not switched on in a panic.

In this episode, I walk you through how to think about your paid ads across the year, including:

• why ads don’t work instantly

• how seasonality affects what people buy (and when)

• when you should be testing offers instead of selling

• how to give platforms time to learn

• how to think about budget across different offers

This episode is for small business owners, social media managers, and ads managers who want ads to feel strategic, calm, and predictable and not reactive.

If you plan your ads, you plan your year.

You’re still trying to run Facebook ads like it’s 2018 — tight exclusions, interest stacking, demographic slicing. Meanwhile, Meta is ignoring most of it.

In this solo episode, I walk you through:

• What actually changed with iOS 14+

• Why old-school retargeting is barely functioning

• What broad targeting really means (and why it works)

• The shift from who you target to how you speak to them

📍 Ready to stop wasting budget?
Book a review → https://sales.socialadssquad.com/ad-audit-strategic-test-plan/

Or come DM me on Instagram, LinkedIn, or TikTok @marketingmadesocial

In this episode of Marketing Made Social, I’m dishing out some tough love: if your ads are getting clicks but no one’s buying, the problem probably isn’t the ads.We’re talking through:➡️ What a good click-through rate really means➡️ Why your landing page might be killing conversions➡️ How 2025 ad platforms like Meta and Google actually work now➡️ The common mistakes I see in lead gen funnels➡️ What to fix first before spending another penny on adsWhether you’re a business owner running your own campaigns, or working with someone else, this episode will help you look in the right places when things aren't converting.Found this useful?👉 Come say hi on LinkedIn, TikTok or Instagram – @marketingmade.socialOr join the email list for more no-fluff advice here: https://marketingmade.social/podcast/

Vicki from Marketing Made Social digs into the real question every small business asks: is it worth running ads if you’re only spending £500–£1,000 a month?

Or should you double down on organic content instead?

In this episode, we break down what actually works with small ad budgets, how to avoid burning cash, and why ads and organic have to work together if you want results in 2025.

🧠 You’ll learn:

• What small-budget ads can do (and what they definitely can’t)

• How to use your organic content to test before you spend

• The “one thing at a time” rule for testing with low ad spend

🎯 Want to see the tools I use to plan posts and manage paid content side-by-side?
DM me “tools” on Instagram @marketingmade.social and I’ll send over my go-to list.

Vicki from Marketing Made Social breaks down the problem with that tired advice to “just show up” every day on social.

Spoiler: if you’re posting without a strategy, you’re just burning out and probably messing up your ad results too.

In this episode, we dig into why frequency ≠ consistency, why volume-led content is old news, and how to start posting smarter with the time you’ve actually got.

🧠 You’ll learn:

• What creators do that most businesses don’t

• How to test your organic content before turning it into ads

• A 3-part post formula: attract, nurture, sell

  
  

🎯 Want to know the posting tools I actually use and recommend?
DM me “tools” on Instagram @marketingmade.social and I’ll send you my go-to list.

Vicki from Marketing Made Social is busting the biggest ad myths small biz owners are still falling for in 2025.

From “just boost it” advice to algorithm panic, we’re calling out the crap that’s costing you money and breaking down what to focus on instead if you actually want ROI.

🧠 In this episode:

• Why boosting posts isn’t the same as running proper ads

• The myth of “being everywhere” on social

• How small budgets can still get big results (with the right strategy)

🎯 Want help fixing your ad setup?

DM "ads audit" on Instagram @marketingmade.social and we’ll send you our free checklist.